Marketing Enrichment Agent

Quable’s PIM Marketing Enrichment Agent finds the empty editorial fields on a product, such as description, tagline and selling points, and drafts them in your brand voice.

Say it the way you’d say it to a colleague: “The marketing for this product isn’t quite there yet.” In practice, that usually means a product with solid technical data but empty editorial fields: no description, no tagline, no selling points. The agent finds those empty attributes and drafts each one in your brand’s voice.

For example, a trail running shoe arrives with its specs (280 g, 6 mm drop, waterproof membrane) but a blank description, tagline and selling points. The agent turns those specs into copy: a short description, a tagline, and three selling points such as “Waterproof membrane for wet trails” and “Light at 280 g”. Every claim traces back to a field in the catalogue.

It writes only from what your catalogue says about the product and what your brand knowledge base says about how you speak. Nothing is invented: if the data isn’t there to support a claim, the agent leaves it out and flags the gap. For instance, it won’t promise “breathable” if no attribute says so.

It drafts first and applies only once you approve. Attributes that already have content are left alone unless you name them, and you get a clear summary of what was filled, what was skipped and why.