Over a decade of helping product teams turn data into experiences customers trust
Quable was built on a simple belief: product experience shouldn't be held back by messy, disconnected data. From day one, that's meant building the platform alongside the brands who use it — not for them.
Our story, chapter by chapter
2024– Today
The agentic era
Product data is the fuel behind every AI-driven experience. We're moving toward a platform where teams describe the outcome they want and Quable does the structuring. The next chapter has already started.
2023
Joining Ibexa Group
Quable became part of Ibexa Group: a portfolio of best-in-class European marketing and digital experience platforms. Joining Ibexa gave us greater scale, shared AI and engineering capability, and a common mission: helping European organisations own the full customer lifecycle from content to conversion.
2020 to 2023
Going international
Full remote, a new identity, and a push beyond France: Quable expanded across borders, launched Quable Air and a CSM program, and grew its alliance network. Then came the polish — a decade in, we rebuilt the UX/UI, shipped our Shopify Plus app, and expanded the ecosystem (Quable Apps, SDKs).
2016 to 2019
Proving ground
Turnover doubled on wins with major accounts. Tech hires, customer experience hires, a fundraise, and new integrator partnerships all landed in the same stretch.
2013 to 2015
Born from co-construction
Quable didn't start in a lab — it started in conversation with its first customers, building the PIM in partnership with the brands who'd use it. By 2015, it was live in the market and winning its first deals.