What are the trends in retailing in 2025?

Constantly evolving technologies, consumer behavior and business strategies are redefining the landscape of commerce and e-commerce. 

In 2025, several major trends will transform this sector even more profoundly. Here's a detailed analysis of the main dynamics to follow, backed up by revealing figures.

1. Enhancing the omnichannel experience

Omnichannel is becoming essential: over 80% of companies are investing to create a seamless experience across all channels. This is vital, as consumers follow a mixed purchasing path, moving between stores, sites and apps. Over 80% of customers use at least two channels in their journey.

In practice, this means that brands need to synchronize their inventories, offer options like "click and collect", and integrate real-time tracking tools to deliver a consistent and satisfying experience. 

This is where a solution like Quable's PIM (Product Information Management) becomes a major asset. By centralizing and harmonizing all product data, Quable enables companies to guarantee perfect consistency between their various channels. Whether it's product descriptions, images or technical specifications, PIM facilitates the rapid and accurate dissemination of essential information, enhancing the omnichannel customer experience and improving internal management.

2. Increasing personalization

Personalization is no longer a luxury, but a necessity. Consumers' expectations are evolving rapidly: again according to Ringover, 82% of them want answers to their questions within 10 minutes of their query. This demand is driving companies to invest in real-time personalization solutions.

Thanks to data collected via artificial intelligence and machine learning, brands can now anticipate individual needs and offer hyper-targeted recommendations. This strategy strengthens loyalty and boosts conversions, responding to a demand that is increasingly centered on the individual.

3. Process automation

Automation is changing business processes. It reduces human error by 20%, improving efficiency and customer satisfaction. Automation tools handle a wide range of tasks: inventory management, reminders, predictive analytics and targeted marketing campaigns.

For businesses, these technologies are an effective way of saving time and resources, while ensuring better execution of operations. Artificial intelligence is key to this transformation. Tools like Quable PIM, with AI-based functions, automate important processes such as enriching product data, detecting anomalies and suggesting optimized content.

4. The growth of self-service

Consumers increasingly like to be in full control of their purchasing journey. This is boosting the self-service market, which could reach $6.5 billion by 2027.

With interactive kiosks in stores or chatbots online, self-service solutions enable customers to get quick answers and make transactions without anyone's help. These tools make for a better experience while reducing costs for businesses.

5. The expansion of social commerce

Social commerce, which enables people to buy directly on social platforms, is growing fast. Worldwide, it will reach $3.37 trillion by 2028, with annual growth of 28.4%. In France, 30% of consumers used social networks to buy last year, and this figure rises to 50% for Generation Z.

Platforms like Instagram, TikTok and Pinterest are following this trend, making every publication "shoppable". Short videos, livestreams and integrated boutiques transform these spaces into interactive shop windows. This trend is prompting brands to rethink their strategy, placing social networks at the center of their sales and marketing approach to reach a connected audience looking for fluid, immersive experiences.