Product attribute: definitions, benefits and examples with Quable

What is a product attribute?

A product attribute is a specific characteristic that describes and differentiates an item in a catalog. It can be technical details (size, weight, material), commercial details (price, reference), or marketing details (color, description, images). These attributes are essential for structuring and enriching product data, thus facilitating its management, search, and distribution across different sales channels.

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In an e-commerce or omnichannel context, product attributes play a key role. They enable consumers to compare, filter, and select items based on their needs. For brands, rigorous management of these attributes via a PIM Product Information Management) ensures consistency and quality of information, whether used on a website, marketplace, or in-store.

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By optimizing the accuracy and completeness of attributes, companies improve their visibility, reduce errors, and strengthen customer confidence, while maximizing their sales opportunities.