Marketing consideration: definition and importance

As brands and manufacturers committed to continuous growth, mastering marketing considerations is a crucial part of a global strategy. With more than 300 major brands in 85 countries, Quable PIM is the ideal partner to drive your omnichannel business.

By focusing on the essential phases of the sales funnel, Quable helps fortify the relationship with prospects, providing optimized management of product information. In this article, we'll be revealing fundamental concepts and relevant strategies for taking full advantage of marketing consideration within your sales approach.

Inbound Marketing consideration phase: understanding and taking action

Marketing consideration takes place after prospects have been attracted and before they have made a purchasing decision. At this stage, prospects are actively evaluating how your product or service could meet their specific needs.

One strategy is to gradually nurture the relationship to build lasting trust. It's crucial to offer informative, engaging and personalized content that highlights your skills and the excellence of your products, in order to facilitate these potential transactions.

The information you provide will help buyers make the right choice by giving them all the data they need to make the best possible decision.

SEO optimization and content: the pillars of marketing consideration

High-quality content is essential to captivate prospects in the consideration phase, but for them to discover it, your visibility on search engines is fundamental.

Careful SEO ensures that your content appears when your prospects are looking for information. Effective SEO includes the use of relevant keywords, the production of original and useful content, and the technical optimization of your site.

Using advanced SEO strategies helps position your brand as a trusted source, increasing the likelihood that prospects will turn to you during the decision-making phase.

The power of social networks in marketing considerations

Social networks have become essential platforms for dialogue with prospects. They offer unique opportunities to share relevant content, interact and listen to the needs and concerns of potential buyers.

An active presence on social networks enhances your brand's visibility and helps develop a relationship of trust with your subscribers. This creates a favorable ecosystem where prospects feel valued and are more inclined to consider your products and services when they're ready to make a purchase.

Inbound content strategies: a practical guide to improving your marketing impact

The fruitfulness of your inbound content strategy lies in its ability to reach prospects at the right moment with information tailored to their stage in the sales funnel. You need to understand their needs, desires and pain points to produce content that resonates.

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The idea is to accompany them throughout their journey, from initial attraction with blog articles, infographics and explanatory videos, through to detailed case studies and product comparisons to help them make up their minds. A well-honed strategy maximizes the chances of converting prospects into loyal, satisfied customers.

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Developing an effective marketing strategy requires pragmatic alignment with the expectations and behaviors of today's consumers. The marketing mix, symbolized by four key terms: product, price, point of sale and promotion, must be carefully manipulated to create an irresistible offer.

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At the heart of these elements lies a thorough understanding of the market and target audiences. Providing quality products, at a competitive price, with well-chosen points of sale and engaging promotion is the recipe for success.

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PIM (Product Information Management), as offered by Quable, is a vital tool for companies seeking to streamline marketing considerations. It enables product information to be harmoniously organized and distributed across various sales and marketing channels.

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The use of PIM ensures data uniformity, facilitates content updating and enables consistent product presentation, which is essential for gaining the trust of prospects and increasing their consideration for your brand.

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Consult our comprehensive glossary to deepen your knowledge of product information management and digital marketing terms.

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