Export

What is an export in a PIM?

An export refers to the process of extracting data from a PIM (Product Information Management) into a structured file, intended to feed distribution channels such as an e-commerce site, a marketplace or a printed catalog.

This mechanism makes it possible to select all or part of the product information (attributes, media, classifications, etc.) and format it according to standards suited to each target: CSV, XML, JSON, or formats specific to platforms like Amazon, Google Shopping or Shopify. For example, an export can be configured to send only in-stock products, with their multilingual descriptions and high-resolution images, in order to optimize their visibility on a marketplace.

The export is a key link in an omnichannel strategy: it ensures that product data is up to date, consistent and adapted to the technical requirements of each channel. By automating this process, the PIM reduces the risk of errors, speeds up time-to-market and improves the customer experience, while freeing teams from repetitive manual tasks.