Link

What is a link in a PIM?

A link in a PIM (Product Information Management) system is a logical connection between two or more product sheets, documents or media. This mechanism creates meaningful associations to support commercial strategies such as upselling or cross-selling, or to structure complex offers.

For example, an e-commerce site might link a jumper to matching trousers and shoes to suggest a complete outfit to customers. In the travel sector, a link might connect a stay to accommodation and local activities, making it easier to build packaged offers. Links can also connect a product sheet to external documents, such as a supplier sheet or a technical data sheet, to centralise all the useful information.

Thanks to the PIM, these links are easy to set up and manage, even for large catalogues. They improve the customer experience by offering relevant suggestions, while simplifying data management for teams. By automating these associations, companies become more responsive and consistent — two key strengths for boosting sales and commercial performance.