Link: definition, importance and uses in PIM

What is a link in a PIM

A link in a PIM Product Information Management) system is a logical connection that links two or more product records, documents, or media files together. This mechanism allows you to create relevant associations to optimize sales strategies, such as upselling or cross-selling, or to structure complex offers.

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For example, an e-commerce site can link a sweater to matching pants and shoes to suggest a complete outfit to customers. In the tourism sector, a link can associate a vacation with accommodation and local activities, facilitating the creation of package deals. Links also make it possible to connect a product sheet to external documents, such as a supplier sheet or technical data sheet, to centralize all useful information.

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Thanks to PIM, these links are easy to configure and manage, even for large catalogs. They improve the customer experience by offering relevant suggestions, while simplifying data management for teams. By automating these associations, companies gain responsiveness and consistency, two major assets for boosting their sales and commercial performance.