Marketplace
A marketplace is a platform that brings together the offerings of several e-commerce sellers.
A marketplace is an online platform designed to bring buyers and sellers together. This connection enables transactions to be created and offers from various sellers to be aggregated within a single platform.
The marketplace acts as a virtual marketplace bringing together various entities, much like a shopping mall. Marketplaces can be specialized or generalist, i.e. there is a difference in what is offered:
- General marketplaces offer a wide variety of products (Amazon, Cdiscount, etc.).
- Specialized marketplaces offer specific products from several sellers (Uber Eats, Top Achat, etc.).
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