Product variants: specifics, importance and examples

Product that differs from other products of the same typology by minor characteristics.

The notion of product variants is used in the PIMin particular in Quable.

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Quable is the PIM product information management solution for brands and manufacturers seeking growth. Groupe Rocher, Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, MCO Regent and over 300 leading brands across 85 countries have chosen Quable PIM to get their omnichannel business off the ground. Founded in 2013, Quable has 40 expert employees and over 40 million products managed in the fashion, luxury, food and industrial sectors