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Why is having a PIM essential in e-commerce?

In e-commerce, having a PIM has become a priority for brands that rely heavily on this distribution channel. The PIM allows to manage and maintain serenely a set of centralized and organized data of the contents related to the products. As a result, teams have complete control over product data and can distribute it across all their channels, including e-commerce channels, in a consistent, unified and fluid manner.

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<span>Why is having a PIM essential in e-commerce?</span>

In this Ebook, you will discover :


  • What is a platform PIM
  • Why PIM is the best ally for e-commerce
  • What are its benefits?
  • How to choose a PIM for your e-commerce ?