GUIDE
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How to create product pages that convert?
Product sheets are often the first point of contact between a consumer and your products, marking the beginning of your relationship with the visitor. Product sheet optimization is therefore crucial, and should include clear descriptions, attractive images and other engaging elements. It's important to note that 10% of e-commerce sites could improve their product sheets to convert more visitors.
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How do you build an effective product sheet?
To convert as many visitors as possible, a product sheet must include several essential elements, including :
- A catchy title: The title should be brief, informative and grab the visitor's attention as soon as they arrive on the product page.
- Quality images: Images should be of high quality, well lit and show the product from different angles.
- Calls to action (CTAs): Buy buttons must be clearly visible and identifiable on the page, with specific incentive labels.
- Customer reviews and ratings: Social proof is crucial for consumers, who want to know what their peers have thought of the product.
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