Black Friday: how can PIM help you?

In France, 67% of consumers made purchases during Black Friday 2023, a significant increase on previous years. Of these, 30% spent more than 250 euros. In 2024, Black Friday and Cyber Monday retail sales are expected to reach a record $75 billion, marking growth of around 5% on the previous year.

These figures illustrate not only the growing importance of Black Friday in the retail calendar, but also how retailers can leverage the event to optimize their sales strategies, particularly through the use of tools like PIM.

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Prepare your product catalog with the PIM

Black Friday represents a major opportunity for retailers, and product catalog preparation is essential to maximize sales. A PIM (Product Information Management) system is an indispensable tool for meeting this challenge.

Centralized product information

• Standardized information: PIM brings all product data together in one place, ensuring consistency across all sales channels.
• Considerable time savings: teams can quickly access all the information they need, avoiding tedious searches in different systems.
• Reduce errors: centralizing data minimizes the risk of inconsistencies and duplications, crucial during a period of intense sales like Black Friday.

Enhancing product data sheets

• Mass updates: Quickly modify the descriptions, features or images of several products simultaneously.
• Omnichannel adaptation: PIM automatically adjusts content for each sales channel, optimizing product presentation on different platforms.
• Media integration: Easily add high-quality photos, videos or data sheets, essential for convincing Black Friday shoppers.

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Optimizing your omnichannel presence for Black Friday

In the context of Black Friday, an omnichannel strategy is no longer a choice, but a necessity. PIM becomes a strategic tool for orchestrating a perfectly integrated customer experience.

Automatic distribution to all sales channels

• Workflow automation : The PIM website allows you to instantly distribute product information on :some text
  • E-commerce sites
  • Marketplaces (Amazon, Cdiscount, etc.)
  • Mobile applications
  • Price comparison platforms
  • Merchant social networks (Instagram Shopping, Facebook Marketplace)
• Rapid deployment: Real-time catalog updates, essential during Black Friday flash promotions
• Reduce manual errors: Automatic synchronization ensures information accuracy

How do you communicate on different channels? 

Here are different ways of communicating about a single product on several channels simultaneously: 

• On Amazon: Full technical data
• On Instagram: Short, dynamic video
• On the merchant site: Detailed comparison
• On the mobile application: Condensed version with instant buy button

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Enchanting the customer experience during Black Friday

Black Friday is a time when the quality of product data can make the difference between a successful sale and a missed opportunity. A well-used PIM can significantly optimize this customer experience.

Detailed, up-to-date information

• Data accuracy: PIM ensures that every product feature is accurate and up-to-date, crucial for avoiding returns and dissatisfaction.
• Comprehensive descriptions: Comprehensive product descriptions help customers make informed decisions, reducing abandonment rates.
• Easy comparisons: Standardized data makes it easy for customers to compare products, a major advantage during Black Friday impulse buys.

Media management with DAM

• Visual quality: The DAM (Digital Asset Management) integrated into PIM enables the management of high-resolution images and product videos, essential for convincing buyers in a hurry.
• Visual consistency: Ensures consistent product presentation across all channels, reinforcing brand image.

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Accelerating time-to-market for Black Friday

Speed is essential to capitalize on the Black Friday craze. PIM plays a crucial role in accelerating time-to-market.

Rapid catalog updates

• Workflows automated : Accelerated validation processes to ensure that updates are both rapid and controlled.
• Instant synchronization: Changes to PIM are immediately reflected across all sales channels.

Competitive responsiveness

• Market monitoring: Integrate with competitive intelligence tools to quickly adjust bids.
• Real-time adjustments: Ability to modify prices or product descriptions instantly in response to competitors' actions.
• Performance analysis: Live sales tracking for rapid tactical adjustments to promotions or product highlights.