Optimise your product sheets with the Product Quality Score

‍Sometimesoverlooked, the product sheet is nonetheless essential in the buying journey. It can convert customers, or on the contrary, drive them away! We explain it all:

The product sheet, a key element of the shopping experience

Why is the product sheet essential?

According to a Shotfarm Product Information Report, 30% of internet users have already given up on a purchase because of a bad product description and 86% will not return to an e-tailer if the descriptions are inaccurate or incomplete! This trend is particularly true in the fashion sector, where one in four consumers say they have returned a garment because of a bad description.

Consumers on the web are increasingly demanding: offering quality product sheets is becoming essential. Well-designed product sheets will help you stand out from your competitors and ensure a good conversion rate. Make the most of it!

What is the basis for a good product sheet?

Follow our tips to make a perfect product sheet for your e-commerce site :

• Fill in the technical characteristics and product attributes (material, dimensions, price, etc.) as accurately as possible;
• Write a compelling narrative, describing the benefits your customers expect;
• Be transparent about the quality of the product (origin, ecological impact, etc.);
• optimize your product sheet for search engines to gain visibility (meta-data, alt tags, title structure...);
• don't neglect the quality of the visuals that allow customers to project themselves.

The PQS: our solution to analyse your product sheets

What is the PQS?

Do you have doubts about the quality of your product sheets? This will help you :

• to have a quick overview of the quality of your records and their descriptions, thanks to a clear rating;
• to improve them thanks to concrete indicators and personalised recommendations by sector;
• facilitate the exchange of information through collaborative management in a PIM.

Zoom: what is an PIM?

The PIMor Product Information Managementis software that enables companies to create, centralize and distribute product data to all sales channels.

Here are the top 6 benefits of PIM for your brand: 

• Improve the quality of product information and optimise the online referencing of products.
• Simplify the deployment of new sales channels (e-commerce, marketplaces, distribution networks, applications, social shopping, etc.).
• Accelerate your international trade.
• Improve the operational performance of teams (efficiency and productivity).
• Accelerate the launch of new products (time to market of less than 24 hours).
• Reduce the rate of product returns.

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How does the Product Quality Score work?

From a URL, our algorithm collects a sample of product listings (up to 500) on your website or online shop, then evaluates them according to 4 criteria: 

• the presence of the necessary product characteristics (composition, origin, etc.);
• the quality of the descriptive text (spelling, missing words...);
• the length of the description (between 350 and 400 characters);
• the presence of at least one media item on the product page (photo or video of the product). 

Each of these criteria is scored out of 100, with the final score of a sheet being the average of the four. The result? You can see at a glance which product sheets need improvement! 

Writing quality product sheets for the client and for the web is not something you can improvise. So why not test the quality of your products for free with the PQS?

You will receive simple and effective advice to optimize them. And to gain efficiency on a daily basis in multi-channel, think of PIM !