The French Trade Calendar - 2025 Edition

Each year, retailers see their year and their activity punctuated by specific dates, which shape consumers' purchasing habits as well as the strategies implemented by companies.

These special moments create a unique dynamic, especially for consumers because they represent opportunities to make significant savings, while enjoying a stimulating experience and discovering new products. For retailers, these key dates are essential to boost annual sales, clear inventory and build customer loyalty.

In this article, we will give you the calendar of the most important dates for the year 2025.

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The sales

These sales periods, both in winter and summer, are essential to boost French commerce. They offer consumers opportunities to purchase at reduced prices, while allowing retailers to renew their stocks and stimulate their economic activity. 

Success during these times requires careful planning and innovative marketing strategies that are tailored to consumers' ever-changing purchasing behaviors.

Winter sales

The winter sales take place from January 8 to February 4, 2025.

These sales mark the start of the commercial year with an intense four-week period. Strategically placed after the end-of-year holidays, they allow retailers to capitalize on consumers' post-festive shopping spirit.

Summer sales

The summer sales take place from June 25 to July 22, 2025.

Just as important as the winter sales, the summer sales offer a second major opportunity for retailers to boost sales. Consumers, for their part, can equip themselves for the summer, at low prices.

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Seasonal events

Between sales periods, new traditional holidays and celebrations gain popularity among consumers, transforming the retail landscape and pushing retailers to adapt their strategies.

Valentine's Day

Valentine's Day is on February 14, 2025.

Every year, many consumers set their sights on various types of products such as jewelry (“victims” of the personalization trend, in particular), experiences such as weekends or even technological and romantic products.

Mother's Day

Mother's Day is on May 25, 2025.

For this celebration, brands tend to focus their communication around emotional campaigns, touching advertisements. This allows them to create a connection with consumers, build loyalty and take care of the company's image.

Father's Day

Father's Day is on June 15, 2025.

Often overshadowed by Mother's Day, Father's Day is gaining commercial importance with increased consumption of services such as outdoor experiences or gifts geared towards technological products.

Singles' Day

Singles' Day takes place on November 11, 2025.

11/11, 4 times 1 to represent celibacy. The opposite of Valentine's Day was born in China and, despite a still too small presence in Europe, is gaining popularity among some merchants.

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End of year events

These major end-of-year events, from Black Friday to Christmas and Cyber Monday, are a crucial period for French commerce. They represent not only a significant opportunity for turnover, but also a logistical and marketing challenge for companies that must adapt to increasingly complex purchasing behaviors and increased competition.

Black Friday

Black Friday is on November 28, 2025.

Black Friday, an American shopping tradition, has gradually taken root in France since the early 2010s. Initially introduced by e-commerce giants like Amazon, the event has rapidly gained in popularity.

Cyber Monday

Cyber Monday is December 1, 2025.

Cyber Monday helps extend the Black Friday promotional period, allowing retailers to maintain consumer interest and boost online sales over a longer period.

Christmas

Christmas is on December 25, 2025.

The Christmas period remains the high point of the commercial year, requiring careful preparation on the part of companies: ordering stocks as early as spring/summer, designing marketing campaigns several months in advance, etc.

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Special dates

These events illustrate the evolution of French online commerce, with innovative marketing strategies focused on customer experience and attractive promotions.

The French Days

The French Days take place from April 30 to May 7, 2025.

The French Days, created in 2018, represent a national response to the American Black Friday. Initiated by six major French e-commerce players, this event aims to promote French online commerce and support the local economy.

Amazon Prime Days

Amazon Prime Days take place from July 16 to 17, 2025.

Amazon Prime Days is an exclusive shopping event for Amazon Prime members, offering significant promotions on a wide range of products.