How can you effectively manage your product information with a PIM?

With an ever-increasing number of new sales and communication channels, product data management is becoming a major challenge for all marketing departments.

Forced at best to consolidate Excel matrices to extract low-quality performance indicators, the vast majority of marketing teams are in the dark when it comes to :

• Knowing the degree of quality and completeness of the product sheets?
• Know the breakdown of the product or brand portfolio by channel? by country?
• Identify products that do not have visuals or associated documents?
• Knowing the completeness rate of translations?
• View the enrichment path of the latest product launches?
• Know the latest contributions made?
• Identify the next actions for the week? the month? those that require particular urgency?

Centralise product information

The implementation of a Product Information Management (PIM) allows brands and distributors to automatically retrieve and centralize "raw" product information from various applications within the company's IS environment (ERP, PLM, Access, DAM, etc.). The PIM also simplifies the enrichment of product data with the implementation of a workflow between the different contributors and departments and finally to distribute all the products simultaneously on all the sales channels: E-Commerce, Marketplaces, mobile, print, etc.

In addition to the reliability of data, the automation of flows between systems and the comfort provided to users, a Product Information Management solution must provide teams with key dashboard functions, Completeness indicators on product sheetsand sequencing of the enrichment cycle (workflow PIM) to facilitate product information governance.

Collaborate in a personalised way

At Quable PIM, we have implemented since 2013 a unique customization system allowing all users to to benefit from a different or similar dashboard depending on the scope of their contribution and the steps of the workflow assigned to them.

All of the indicators (widgets) that make up the dashboard can be fully customised according to the processes of each company, whatever the field of activity, and can be directly configured by the user to provide maximum flexibility and business benefits.

Quable PIM not only allows you to customize business views for each team (purchasing, marketing, product (purchasing, marketing, product, merchandising, digital, logistics, etc.), but also to create distinct indicators according to the user's profile, manager or operational, fully downloadable in the form of reports (PNG, JPG, XLS).