Ibexa & Quable: a partnership to rethink the digital experience

17 December 2024 marks a key milestone in the world of digital transformation: Ibexa, an expert in digital experience platforms (DXP), becomes the majority shareholder in Quable, a recognised specialist in Product Information Management (PIM). This alliance goes beyond a mere technological merger; it offers a new vision of digital ecosystems.

A response to the modern challenges facing businesses

In the current climate, where personalised experiences and data consistency are decisive factors in standing out from the crowd, this merger aims to meet businesses’ expectations for fluidity and flexibility. By combining their respective areas of expertise, Ibexa and Quable can:

• Manage information and content more effectively to speed up time-to-market for products;
• Offer bespoke experiences, taking into account all customer touchpoints;
• Break down internal silos to align marketing, e-commerce and technical data.

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Why is this alliance strategic?

Quable retains its operational independence in defining its PIM whilst benefiting from Ibexa’s international scale and resources.

A balance between local innovation and a global model. According to François-Emmanuel Lamellière, CEO of Quable, this is a decisive advantage for winning new international customers whilst preserving the company’s DNA and expertise.

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A new standard for the customer experience

This combination thus represents a major trend: the rise of proprietary, integrated and scalable digital solutions capable of addressing the complex challenges faced by brands. By breaking down technical and organisational barriers, Ibexa and Quable aim to set the market standard.

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What does Ibexa offer?

Ibexa positions itself as a leading player in digital experience platforms (DXP), offering powerful, modular solutions that transform complexity into a competitive advantage for businesses.

Ibexa draws on high-level expertise to offer an all-in-one platform combining content management (CMS), personalisation, customer data management (CDP), e-commerce, PIM (Product Information Management) and workflow management.

Ibexa’s strength lies in its ability to meet the needs of its B2B and B2C clients by enabling an agile approach to their digital strategy whilst ensuring consistency. Ibexa helps to deliver personalised and engaging experiences across all the channels expected by users of the web, mobile apps and social media.

With an ecosystem of over 80 certified partners and a portfolio of prestigious brands such as Essilor, Groupe Atlantic and Avène, Ibexa is the preferred choice for businesses seeking to innovate and enhance their digital performance.

As a member of the QNTM Group, Ibexa benefits from powerful support to accelerate its international expansion and develop its technological capabilities. Recognised by Gartner, Ibexa stands out for its vision centred on personalisation and integration – essential pillars in a rapidly evolving market.