Ibexa & Quable: an alliance to rethink the digital experience

December 17, 2024 marks a key milestone in the world of digital transformation: Ibexa, an expert in digital experience platforms (DXP), becomes the majority shareholder of Quable, a recognized specialist in Product Information Management (PIM). This alliance is not limited to a technological rapprochement, but proposes a new vision of digital ecosystems.

A response to modern business challenges

In today's context, where personalized experiences and coherent data are decisive assets for differentiation, this union is designed to meet companies' expectations for fluidity and flexibility. By combining their respective expertise, Ibexa and Quable can :

• Better manage information and content to get products to market faster;
• Offer customized experiences, taking into account all points of contact with the customer;
• Break down internal silos to align marketing, e-commerce and technical data. 

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Why is this alliance strategic?

Quable maintains its operational independence in defining its PIM while benefiting from the international scale and resources of Ibexa. 

A compromise between local innovation and a global model. According to François-Emmanuel Lamellière, Quable's CEO, this is a decisive advantage for winning new international customers, while preserving the company's DNA and know-how.

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A new standard for customer experience

This combination represents a major trend: the rise of proprietary, integrated and modular digital solutions to meet complex brand challenges. By breaking down technical and organizational boundaries, Ibexa and Quable aim to set market standards.

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What does Ibexa offer?

Ibexa is a major player in digital experience platforms (DXP), offering modular, powerful solutions that transform complexity into competitive advantage for companies. 

Ibexa draws on its high-level expertise to offer an all-in-one platform combining content management (CMS), personalization, customer data management (CDP), e-commerce, PIM (Product Information Management) and flow management.

Ibexa's strength lies in its ability to meet the needs of its B2B and B2C customers for an agile approach to their digital strategy, while making it consistent. Ibexa helps produce personalized, engaging experiences across all the channels expected by users of the web, mobile applications and social networks.

With an ecosystem of over 80 certified partners and a portfolio of prestigious brands such as Essilor, Groupe Atlantic and Avène, Ibexa is the preferred choice of companies for innovation and digital performance.

As a member of the QNTM group, Ibexa benefits from powerful leverage to accelerate its international expansion and develop its technological capabilities. Recognized by Gartner, Ibexa stands out for its vision focused on personalization and integration, essential pillars in a fast-changing market.