Turn your media into a sales booster with Grand Shooting

Whether you are a fashion, retail, sports, DIY or other player, managing your images and media is definitely a major issue, concerning your business performance and delivering the best experience for your customers.

Controlling the quality of your media and managing your data in a variety of formats is one of your main concerns. Without one or more adapted solutions, errors, duplications and omissions can occur and alter your commercial growth and your brand image.

The right technology; Grand Shooting's

It's no secret that for e-commerce players, image is everything. Poorly presented products, whether in a store or online, do not convert. A lack of uniformity in the presentation of your articles, errors in format on your website, sow doubt in your prospects and considerably slow down the purchase. Images are therefore part of the information that reassures your prospects and eliminates the brakes on conversion on your e-commerce site.

We are in a world of images; since you started reading this article, about a million images have been published on Instagram. A world of images for sure, but how to make the most of them as an e-commerce player and achieve the best conversion rate?

A technology adapted for this purpose is that of Grand Shooting which, thanks to artificial intelligence, analyzes, optimizes and transfers your media to all your distribution channels, on a large scale and in real time.

It looks magical but not quite. Grand Shooting works like a pipe with several screens. Algorithms pass through the pipe and analyze the pixels of the media (images, videos, 3D, 360 images...), then process them according to different specialties related to the sector (fashion, DIY...etc), before sending them to your different sales channels.

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Grand Shooting uses markers, also called tags, that help describe the product and understand how the images are presented: is it a packshot? Is it a composition or an ambient view? Is the model's back, profile or front? The characterization of these images will then allow to apply an adapted treatment to finally generate the different formats specific to each distribution channel (marketplace, department stores...).

Quable and Grand Shooting: the booster alliance

Grand Shooting is a Saas platform that connects to your photo studio or retrieves media from your service providers. It can be integrated upstream ofa PIM or a DAMand needs the information provided by the PIMfor example, to understand what types of media the platform needs to analyze and process. 

Like the PIM Quable solution, the Grand Shooting platform is a collaborative project management tool (thanks to the implementation of workflows) concerning the production of visuals, where Quable takes care of all the product data.

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The advantage of using Grand Shooting before using PIM Quable is that PIM will receive visuals that have already been processed and optimized. Just as PIM analyzes and optimizes product data and information, Grand Shooting does the same for the visuals. Combined together, the two software programs guarantee the best product sheets, which makes life easier for marketing teams, category and e-shop managers, people in charge of social media, etc.

This Grand Shooting & Quable management system offers a number of advantages, such as increased efficiency, considerable enrichment of product data,optimization of the quality of this data and of all product information, and easy and rapid merchandising changes. In short, the couple PIM and media has won everything.

Simply put, the Quable & Grand Shooting pairing allows e-commerce players to considerably improve the quality of their media and visuals and to make decisions quickly, accordingly, in order to improve their profitability. Also, the two solutions coupled offer the possibility to drastically reduce the time to market and to realize significant savings to deliver the best product experience to your customers.

Interested in getting the most out of your media? Request your free demo.