Automate your product catalog: Quable & Easycatalog

Today we introduce you to an illustrious partner; Axome.

Axome has 20 years of experience in e-commerce, and 40 years of expertise in the catalog itself. 3 major areas of expertise are part of the DNA of the brand: 

• The web and e-commerce: Prestashop, Wordpress, Shopify...
• Marketing and services: Data Publishing, easycatalog, PIM Quable (hello 👋)...
• Webmarketing & social media: lead generation, social networks support...

One of Axome's strengths is its flexibility and its ability to work with large companies (Suez, Crédit Agricole, Galeries Lafayette...), whose projects last 9 or 12 months, as well as with small companies and start-ups. Axome's methods are adapted to each type of project.

At Quable, we are very proud to be part of the Axome ecosystem of partner solutions and technologies. In terms of catalog production, it is a real expertise, solid at Axome. See for yourself; Axome has been producing catalogs since the 1980s and has all the necessary skills to manipulate company data and process it in an automated manner.

Why create a catalog?

• Certainly a godsend for you who read us from behind your screen: web advertisers are "shunning" catalogs, so this is a free space for you, a completely available audience, to talk to urgently.

• Create a "physical" experience, thanks to this material and tangible support that can really integrate all the homes and daily lives of each and everyone. It's a medium that brings a real sense of discovery to your brand, and makes even more sense in B2B.

• A more premium perception: the catalog is an object that is in itself more premium than a simple link to a web page.

What is Easycatalog?

Easycatalog is a plug-in, that is to say, a program that allows you to add additional functions to a main software, in this case Indesign. In fact, we have not been 100% sincere with you; in fact, Easycatalog does not bring any new functionality to Indesign but uses its native functions by automating them instead of doing them manually, so nuance.

What are the advantages of an automatic catalog layout?

• Reliability of content: you can be sure that all the information is of high quality, there is no manual input and/or copy and paste, time-consuming tasks that are often a source of errors.

• Efficiency and time saving: whether you have 500 or 30,000 product references, the automation of the layout allows you to validate this information much more quickly, and to simplify the integration of text elements and photos.

• Simplified updates: Whether it's prices or any other information, the centralized data flow allows the updating of media in a few clicks.

• Ultra-easy translations: customization, translation, currencies or personalized rates... the different versions of your materials are produced in a few moments.

This automation is ideal for different types of media. Naturally, in the uses, we find catalogs but also directories, price lists, diaries, brochures and finally product sheets, labels, guides and any other support requiring personalization.

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Quable's place for Easycatalog

The Quable/Easycatalog link makes sense each in their ecosystem. To work efficiently, Easycatalog needs a data source and this is precisely where we come in. Quable (or Excel files, or an ERP) provides the data to Easycatalog, with a prior processing of this data flow.

To put it simply, in order to automate the creation of your catalog as quickly and efficiently as possible, Easycatalog needs data, but structured data. PIM Quable upstream. If the data already comes from Quable, Easycatalog will have much less work to do (no need to compile and restructure the data), and your catalog will be produced much more quickly.

Conclusion

In short, the choice to automate your catalog compared to a "traditional" catalog creation brings many advantages that will make the difference: a real reduction of time, -90% of content errors, -40% savings on average from the third year and +70% productivity. Of course, the success of this project is only possible if the preparation of the data has been carried out upstream and in an efficient way: data collection, verification of their integrity and completeness... all this is possible thanks to Quable.

If you are interested, don 't hesitate to ask for your free demo.