Quable is now part of the Ibexa orchestration platform
5 February 2026
Quable is now part of the Ibexa platform, a unified orchestration platform built on six robust European technologies, designed to connect product data, customer data, content and activation:
- Ibexa DXP
- Raptor CDP
- Actito marketing activation and automation platform
- Quable PIM
- Qualifio data collection and gamification platform
- Cohesivo CMS (available in summer 2026)
What’s changing?
You may recall that Quable joined Ibexa in 2025. Since then, Quable PIM has been working alongside Ibexa DXP and Raptor CDP to support more consistent, data-driven digital experiences.
Today, Ibexa is taking things a step further with the arrival of Actito, Qualifio and, coming soon, Cohesivo CMS, bringing together product information management, customer data, activation, data collection and content within a single orchestration platform.
This represents a genuine evolution: Ibexa is no longer just a DXP ecosystem, but a broader orchestration platform, designed to manage the full complexity of modern omnichannel marketing and commerce.
What does this mean for you, as a Quable customer?
If you’re already using Quable today, this evolution is designed to deliver value without disruption.
Your Quable PIM remains exactly as you know it: same interface, same data models, same workflows and same governance rules.
Behind the scenes, however, Quable is now part of a wider MarTech ecosystem, offering you the ability to extend your product data foundation to include customer data, activation, content and engagement – all orchestrated within the Ibexa platform.
What you’ll notice
- Quable PIM is now positioned as a core product within the Ibexa platform
- The Ibexa brand will appear more consistently in communications
- Quable forms part of a modular platform designed for orchestration
- Updated visuals, aligned with the new Ibexa identity
Why these technologies are converging
Marketing and e-commerce teams are increasingly operating within stacks that are too fragmented, too complex and too costly – a challenge further exacerbated in the age of AI.
At the same time, organisations are realising that orchestration is far more complex than was initially promised. Enterprise environments involve multiple tools, teams, markets, partners and infrastructures, and traditional platforms were never designed to coordinate the whole as a single system.
Finally, governance is more critical than ever. As product data, customer data, AI applications and regulations evolve, organisations need platforms that prioritise compliance, transparency and long-term trust.
That is why Ibexa is building a new orchestration model based on European principles
- Open by design
Ibexa is a modular and composable platform. Each product works independently and even better together. Start with Quable PIM to structure and govern your product data, then expand your platform as your needs evolve. Ibexa acts as an orchestration layer, linking product information, customer data, content and activation, whilst continuing to integrate with your existing tech stack.
- Trust by design
Trust and compliance are non-negotiable. Ibexa and all its solutions are designed with privacy, transparency and accountability built into every level – from a GDPR-first architecture and European data management values to responsible and sustainable AI.
- Designed for long-term performance
Ibexa is built for reliability and scalability. By connecting clean, controlled product data with content and activation, we help organisations create consistent omnichannel experiences, improve operational efficiency and generate a measurable, long-term impact.
How Quable integrates with the Ibexa platform
Ibexa DXP → Delivers multi-market digital experiences across websites, portals and e-commerce platforms
Qualifio → Collects zero-party and first-party data via gamification mechanics and engaging marketing formats
Raptor → Unifies behavioural data and enables audience segmentation and personalisation
Quable → Centralises, enriches and governs clean, consistent product data across all channels
Actito → Delivers insights via email, SMS and automated customer journeys
Cohesivo CMS (summer 2026) → A simple, conversational CMS, designed to support large-scale content creation
Within the unified Ibexa platform, these building blocks connect natively. You can continue to use Quable as a standalone PIM and, when you’re ready to activate new channels or data sources, integrations will be smoother and governance will remain consistent.
What remains the same, and what is improving
What remains the same
- Your Quable PIM configuration remains unchanged
- Your data models, workflows and governance rules are retained
- Your teams and support contacts remain the same
What is improving
- Stronger native integrations with complementary Ibexa technologies
- A clearer product roadmap, aligned with a vision of global orchestration
- A European and GDPR-first foundation across all modules
What’s coming next
The main development concerns communication.
- Platform-wide messages will come from Ibexa
- Product-specific updates may come from Quable (by Ibexa)
You will see the name Ibexa appear more regularly in:
- Product updates
- Support communications
- Documentation
- Invitations to events
These are still the same teams and the same Quable expertise, now integrated into a unified Ibexa structure.
Brand developments
Quable’s identity remains familiar, whilst gradually aligning with Ibexa’s new visual system to ensure a consistent platform experience.
Fancy exploring the platform further?
If you’d like to find out how Quable PIM can work alongside customer data, activation or content management within the Ibexa platform, your account team is on hand to support you at your own pace.