Sales: 4 reasons for success PIM

The summer sales are almost here, and every brand knows it: this is one of the most important business moments of the year. With inflation on the rise, consumers are more inclined to give priority to these periods, which represent a significant proportion of retailers' annual sales.

A wide range of sectors are involved: electronics, DIY, ready-to-wear, culture... and unsurprisingly, e-commerce sites are very much in favor with half of French people who want to take advantage of the sales.

To prepare for these high points with peace of mind, it's essential to be well-equipped in advance to cope with this peak in activity. The PIM is the ideal platform for distributing consistent, reliable product information across all sales channels. Here are 4 more reasons why you should equip yourself with PIM to make the most of the sales periods.

Improve time-to-market

In these intense business times, product time-to-market must be as short as possible.

When a product is marketed, whether in a store or online, the data and information about it must be available quickly. It must also be adapted to the medium on which it is presented, and to the target audience in question. 

In this case, the PIM platform is the ideal tool for managing the process of making product information available. In addition to facilitating the tasks of marketing, e-commerce and sales teams, PIM enables you to manage all product information quickly and easily: descriptions, materials, visuals, translations... For a fashion brand, or any other, information is thus managed and distributed uniformly across all your sales channels, and updated instantaneously. 

With PIM, brands managing product renewal and producing large volumes of products can more easily manage product information and validation processes.

The shortest time-to-market means that brands can get their products to market quickly, giving them a real competitive edge. During sales periods, a time-to-market divided by 7, like our customer Jennyfer, clearly makes all the difference.

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Focus on your e-commerce strategy

Digital channels are key during sales periods. As a result, quality, up-to-date and reliable product information is imperative. This is what PIM aims to achieve. Transparent, complete and exhaustive product information removes barriers to purchase and helps future buyers make up their minds. In this way, maximizing product data no longer gives customers any excuse not to buy.

What's more, unifying digital and physical channels is also a winning strategy during sales periods, for customers looking for bargains. Guaranteeing consistent product information across your digital sales channels (website, retailers, marketplaces, etc.) and in-store helps tounify the customer experience during this crucial sales period. For example, the Devialet brand has succeeded, thanks to PIM, in unifying its product message and its sales promise, despite the multiplicity of its sales channels. During sales periods, when the race for the best deals is the top priority, a uniform customer experience makes all the difference to the competition.

Maximizing distribution channels is key during the sales season. For this reason, leveraging your omnichannel strategy is a great asset. With PIM, control over product information is guaranteed, despite the wide variety of sales channels. It's easy for PIM contributors to decide which information to send to which distribution channel. Product data is then distributed in a uniform and consistent way, regardless of the channel.

In simple terms, PIM is the tool that boosts and maximizes your e-commerce, a key channel during peak business periods such as sales.

Automate your e-commerce processes with Make

During these intense commercial periods, teams are often overloaded with work and desperately short of time. This is where automation comes into its own.

Quable recently became the first PIM available on Make, THE reference platform for automation in the e-commerce world. Automating the repetitive, time-consuming tasks that teams perform on a daily basis saves precious time.

As a result, many processes can be automated with the Quable and Make connector. Manual errors are reduced or eliminated altogether. Data is sound and consistent thanks to PIM , so automated tasks can be processed more efficiently.

As well as gaining in quality and productivity, teams also become more flexible as automation processes are able to adapt rapidly to changing constraints and environments.

For example, during sales periods, it's essential to supply your online stores quickly and efficiently. This is one of the processes that can be automated thanks to the Make and Quable connector. You can automatically add new products to your store using Google Sheets, create scenarios for publishing Shopify blogs... the possibilities for time-saving automation during your peak business periods are endless.

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Develop your e-commerce with Quable and Shopify Plus

Maximizing your e-commerce business during the sales season has become a must. But you need the right tools to make it happen. The complementary nature of PIM Quable and Shopify, the leading e-commerce platform, has been proven to help you sell faster, easier and from anywhere.

So, during the sales period, your channels can be fed very quickly with the most complete and reliable product information, thanks to PIM. The product experience is thus homogenized and streamlined for both the customer and the company. By including market-specific and differentiating data, your customer experience also becomes completely local and adapted to your target region. Multi-boutique management is made easy with Shopify Plus dashboards, giving you a global view of your strategy and results.

Last but not least, the ultra-connectivity of PIM Quable to Shopify Plus means that data can be managed and disseminated quickly and easily during sales periods. Data is distributed in just a few clicks, despite the numerous Shopify channels and stores. 

Conclusion

For brands, PIM is the ideal tool for preparing their business highlights. Its flexibility and connectivity with platforms such as Make or Shopify increase its functionality tenfold. As a result, your e-commerce activity is boosted: you save time, while selling faster, regardless of the multiplicity of your distribution channels.

Your product information is consistent and reliable, across all sales channels, reducing your time-to-market and maximizing your e-commerce activity.

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Would you like to make the most of the sales with PIM ? Ask for your free demo.