Turn your social media into a sales booster with Grand Shooting
5 October 2022
Whether you’re in fashion, retail, sport, DIY or any other sector, managing your images and media is undoubtedly a key challenge when it comes to your business performance and delivering the best possible experience for your customers.
Ensuring the quality of your media and managing your data across a wide range of formats is one of your main concerns. Without one or more suitable solutions, errors, duplicates and omissions can occur, which may hinder your business growth and damage your brand image.
The right technology: Grand Shooting’s solution
It’s no secret that, for e-commerce businesses, image is everything. Poorly presented products, whether in-store or online, fail to convert. A lack of consistency in how your products are presented, along with formatting errors on your website, sows doubt among your prospective customers and significantly hinders purchases. Images are therefore key to reassuring your prospective customers and removing barriers to conversion on your e-commerce site.
We live in a visual world; since you started reading this article, around a million images have been posted on Instagram. A visual world, certainly, but how can you make the most of it as an e-commerce player and achieve the best conversion rate?
One technology designed to do just that is Grand Shooting, which, thanks to artificial intelligence, analyses, optimises and distributes your media across all your distribution channels, at scale and in real time.
It sounds like magic, but not quite. Grand Shooting works like a pipe fitted with several filters. Algorithms run through the pipe and analyse the pixels in the media (images, videos, 3D, 360° images, etc.), then process them according to different sector-specific criteria (fashion, DIY, etc.), before sending them to your various sales channels.
Grand Shooting uses markers, also known as tags, which help to describe the product and understand how the images are presented: is it a packshot? A composition or a mood shot? Is the model seen from the back, in profile or from the front? Classifying these images then enables appropriate processing to be applied, ultimately generating the different formats specific to each distribution channel (marketplaces, department stores, etc.).
Quable and Grand Shooting: a powerful partnership
Grand Shooting is a SaaS platform that connects to your photo studio or retrieves media from your service providers. It integrates upstream of a PIM or DAM and relies on the information provided by the PIM – for example, to determine which types of media the platform needs to analyse and process.
Just like the Quable PIM solution, the Grand Shooting platform is designed to be a collaborative project management tool (through the implementation of workflows) for the production of visuals, whilst Quable handles all product data.
The advantage of implementing Grand Shooting before using the Quable PIM is that the PIM will receive visuals that have already been processed and optimised. Just as the PIM analyses and optimises product data and information, Grand Shooting does the same for visuals. When used together, the two software programmes ensure the best possible product listings, making life easier for marketing teams, category and e-shop managers, social media managers, and so on.
This Grand Shooting & Quable management system offers a number of benefits, such as increased efficiency, significantly enriched product-related data, optimised data quality and overall product information, and the ability to modify merchandising quickly and easily. In short, the combination of PIM and media is a winning one.
Put simply, the Quable & Grand Shooting partnership enables e-commerce businesses to significantly improve the quality of their media and visuals and to make swift, informed decisions to boost their profitability. Furthermore, the two solutions combined offer the potential to drastically reduce time to market and achieve significant cost savings, whilst delivering the best possible product experience to your customers.