How can you optimize your product content to boost sales?

Your e-commerce site is up and running. You have good traffic and a good number of page views per visitor. But your sales are not taking off as you would like? There is often a culprit, which you probably do not suspect: your product content. Of course, you will tell me that you have the basic information necessary for the customer to place an order (basic descriptions, size). But is that really enough? 

Customer experience at the heart of your strategy

Today, the customer experience and shopping journey is a major success factor for any e-commerce site. The customer searches, examines and compares products before making a purchase: on your site, on your competitors' sites, on shopping comparison sites. They are looking for relevant information about a product or a product category. With customers becoming more and more volatile and the boundaries between e-tailers offering an ISO experience becoming more and more permeable, it is necessary to differentiate yourself by implementing an adapted content marketing strategy.

This is where the Product Information Manager (PIM)allows you to manage the full range of your product data - including SEO-related marketing data - within the same platform. PIM allows e-tailers to provide customers with up-to-date, well-presented product data, with beautiful visuals, so they can learn and buy.
Here's how PIM can help you achieve better conversion rates.

Fill up on product information

Don't skimp on the subject. Anyone can find the information they are looking for on a product in multiple places in a matter of seconds. So make sure you have as much product information as possible (and up to date) on your site so that your customers have everything in front of them to take the next step: buying. Obviously, if you manage thousands of products in different sizes, colors, shapes, it starts to be a lot of product information to manage. The PIM allows you to manage, organize and store all this information easily and quickly in a single repository.

Promote your products through the media

Although it's very convenient to buy products online, there's no way to reproduce the buying experience exactly as it is in the "classic" channel. However, you can try to reproduce it as closely as possible by adding photos and videos that will give a better idea of the product the customer wants to buy. This type of content, which goes beyond descriptions, is a significant asset in building customer confidence and encouraging them to make a purchase. A PIM solution enables you to manage and associate and associate your media with product data with the same objective in mind: to provide your customers with a maximum amount of quality, up-to-date information.

More choice = More cross-selling and up-selling

Once PIM is in place, creating and managing product data, whether from internal (ERP, CRM etc.) and/or external (Extranet, supplier portal etc.) sources, takes place in near real time. But what impact does this have on the customer experience? With a reliable, comprehensive product knowledge base, you can develop new omnichannel strategies by distributing your information across multiple channels (mobile, marketplaces, distributor extranet, social networks, etc.). with a drastic reduction in Time-To-Market. You'll provide your customers with a better 360° shopping experience, making it easier for them to find what they're looking for, and giving them more reasons to return to your site. You can also find out more on the "Codyx, dedicated to technology" news site.

Conclusion 

So, by improving the customer experience on your e-commerce site, by providing them with accurate, up-to-date information and attractive visuals, you bring the consumer closer to you and encourage them to buy today and build loyalty for tomorrow. The most effective way to create this environment is to enhance and leverage your information with the Product Information Manager (PIM). Your online store will be more welcoming, engaging, comprehensive and therefore profitable.