Ze Rules: automate your product data management in Quable PIM

Managing reliable, consistent and up-to-date product data is a constant challenge for omnichannel businesses.

To take automation and data quality to the next level, Zento, a long-standing partner of Quable, is launching Ze Rules: a Quable App designed to simplify and ensure the reliability of day-to-day product information management.

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A strong partnership driving performance

Quable, a French PIM (Product Information Management) and DAM (Digital Asset Management) solution, enables brands to centralise, enrich and distribute their product data across all their channels. Thanks to its cloud-native technology and collaborative interface, Quable has established itself as an agile and intuitive tool for accelerating time to market and ensuring a consistent product experience.

Zento, the leading Quable PIM integrator in France, has been supporting iconic brands such as Léa Nature, Petit Bateau and Mitsubishi Electric for several years in their projects to enhance and distribute product data. Building on this experience, Zento has developed Ze Rules, an exclusive extension that enhances Quable PIM’s native capabilities through an automated rules engine.

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Ze Rules: an intelligent rules engine integrated into Quable

Accessible directly from the PIM interface, Ze Rules offers administrators greater control over their data through the creation of conditional rules. These rules enable specific actions to be automated according to defined conditions: calculations, transformations, content creation, format corrections and much more.

Thanks to its intuitive interface, Ze Rules simplifies day-to-day tasks for PIM teams by enabling them to:

• Define the conditions for execution (relevant documents, triggers, frequency);
• Configure the actions to be carried out (calculations, updates, automatic creation, etc.);
• Schedule rules over time for regular and reliable processing.

This rules engine goes far beyond calculated fields: it enables intelligent data automation, guaranteeing time savings, consistency and reliability.

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Practical applications for a more dynamic PIM

Ze Rules greatly expands the possibilities for automation within Quable. Among the many use cases observed amongst Zento’s clients:

• Automating calculations between attributes (unit price, weight, ratios, etc.) to ensure the reliability of product records and minimise manual errors.
• Transforming or standardising data – such as EAN code formats, upper/lower case, units of measurement, etc. – to ensure consistent information across all channels.
• Automatically generating content from existing attributes (labels, product codes, descriptions), which is ideal when launching new products.
• Fill in missing fields by cross-referencing data that has already been entered, thereby minimising repetitive data entry.
• Create links between products to enhance navigation and enable cross-sell or up-sell strategies directly within the PIM.

With Ze Rules, administrators can thus transform their PIM into a powerful automation tool, enhancing the quality and consistency of product information.

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The benefits for your Quable ecosystem

Adopting Ze Rules means equipping your Quable PIM with a powerful, scalable automation engine. The benefits are immediate:

• Enhanced data quality, thanks to automatic standardisation and validation;
• Significant time savings for contributors, who are freed from repetitive manual tasks;
• Reduced human error and long-term reliability of product data;
• Simplified content creation, with predefined rules and a clear interface;
• Accelerated publication processes, ensuring seamless, omnichannel distribution of product listings.

In short, Ze Rules enables a shift from reactive data management to proactive, automated governance, whilst remaining fully integrated with the Quable environment.

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Simple and adaptable integration

Compatible with all Quable instances, whether under development or already in production, Ze Rules adapts to any data model and any business context. The teams at Zento handle its installation, configuration and customisation according to the specific needs of each organisation. Thanks to the Quable API, the application integrates seamlessly into any existing digital ecosystem.