Background
Founded in 1895 by the Italian Alessandro Berluti, Berluti is the benchmark for expertise in shoes, leather goods and men's ready-to-wear, which it distributes through more than 60 boutiques worldwide.
Now part of the LVMH group since 1993, the brand generated sales of 78 million euros in 2020.
The issues
Non-exhaustiveness and loss of content
A lack of reliability and data quality that had a major negative impact on the productivity of all the brand's teams.
A lack of collaboration
Due to the complexity of using internal systems, which were ill-adapted to changes in the business, creating a lack of connectivity between departments.
Uncontrolled product information
No automatic, consistent centralization, enrichment, updating and distribution of product data for all brands and for each collection (twice a year).
Solutions from PIM Quable
PIM Quable has enabled Berluti's teams to enhance the relevance of customer interaction with always up-to-date information, and by providing a rich and qualitative product experience.
Create and manage a product catalog
By collecting and enriching editorial, technical and media data, and by automatically grouping and classifying products according to their models.
Deploy our digital offering internationally
By facilitating the translation imports that feed the websites of different countries, and by managing specific, contextualized product data for each country.
Ensuring the quality of product information
By setting up workflows adapted to the various professions (Product, Marketing, Photos, Purchasing...) and reporting tools, to ensure data reliability.
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