Bonpoint

Product data quality to unite teams

The brand has succeeded in streamlining the management of product information from its many universes among its various collaborators. A challenge successfully met thanks to PIM.

Background

Since its creation in 1975 in Paris, Bonpoint has been the only French fashion house dedicated to children. Its unique, poetic style embodies a certain idea of French chic and art de vivre the world over.

The brand's range includes clothing for newborns, babies and children, as well as perfumes and skincare products. Today, Bonpoint is present in over 30 countries and through 120 points of sale.

The brand has chosen PIM tosmoothly absorb peaks in e-commerce activity.

The issues

Lack of harmonized information

Obsolete brand information systems to be modernized, and a product data model to be overhauled and unified to share the same vocabulary and repository.

Low-quality media assets

Images, photos and packshots not always in HD, and sometimes unusable on certain sales channels.

A lack of collaboration and data sharing

Product data stored and backed up independently by each department, and often duplicated.

Quable PIM solutions

The PIM solution has enabled Bonpoint's teams to improve the quality of product-related data and information, and to enhance sharing and collaboration between the various departments.

Organizing collaboration on the repository

Proof-reading and validation are automatically managed via the business workflow, eliminating errors and duplicates and making the quality of distributed data even more reliable.

Boost sales on site and in stores

Product information is transmitted to the multilingual e-commerce site and marketplaces. Looks are updated in real time on digital shelves at points of sale. The product experience is omnichannel.

Reduce the return rate

Teams have more time to devote to the relevance and real-time updating of product content. Bonpoint customers find all the information they need to accelerate their purchasing act, and return rates are greatly reduced.

Quable has enabled Bonpoint to :

• Manage 3,000 references per year: According to business highlights: capsule collection, Christmas, Summer, Winter.
• Upload 6000 media per year: To manage a veritable media library and distribute these assets across the various sales channels.
• Deploy 7 interface languages for 25 contributors: And thus foster collaboration between departments.

PIM has enabled us to make our products available everywhere, all the time, to speed up our sales.

Loïc Malite | E-commerce Manager at Bonpoint