Background
DIM brands is one of the leading distributors of indoor and sportswear in the USA, Asia and Europe.
Since 1901, the group has produced and distributed several brands, including Champion, Dim and Wonderbra. Employing around 65,300 people in 35 countries, the group generated sales of $1.588 billion in 2019.
With the introduction of PIMthe Group's aim was to homogenize the processes for creating and enriching product information, in an international context, in order to encourage collaboration between different countries and teams.
The issues
Impossible to invest in new marketplaces
The PIM "in-house" system already in place was proving difficult to maintain, and as a result prevented the group from rapidly establishing a presence on new marketplaces.
Lack of international collaboration
Lack of cohesion and fluidity between the various international teams, due to a lack of harmonization and translation issues.
An impersonal product experience
Lack of personalization of omnichannel content, unreliability of product data due to the enrichment process and the absence of clear workflows.
Solutions from PIM Quable
The PIM solution has enabled Hanes teams to harmonize product-related data, thus strengthening collaboration between the group's different brands and international teams.
Optimized, high-quality product information
Product information for each brand is centralized, harmonized and 100% reliable for thousands of product references, in a single environment, with an intuitive interface.
A personalized product experience
Multi-channel content is tailored to each product to enhance andoptimize the end-customer'sproduct experience .
Strengthening international collaboration
The PIM solution is deployed in several languages to simplify the data enrichment process andunify relations between the different business, brand and country teams.
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