Qualitative data to enhance a premium brand image

The Quable PIM has enabled the teams at LE MARQUIER to improve efficiency and performance by eliminating time-consuming tasks, thereby allowing them to redeploy their time to more rewarding day-to-day activities.

Background

Since 1971, the LE MARQUIER brand has been manufacturing and selling high-quality barbecues, planchas and fireplace and heating accessories.

Based in south-west France, LE MARQUIER prides itself on the quality of its products, with its ‘Origine France Garantie’ certification, as well as its unique expertise across a range of trades such as blacksmithing, welding and design.

The brand chose Quable’s PIM and its partner Synolia with the aim of improving the quality of its data and enhancing collaboration between teams.

The issues

Outdated processes

Outdated data management, involving the exchange of Excel files and uncontrolled sharing of Dropbox folders… which led to significant data loss.

Inconsistent product data

Product information was not consistent across all of the brand’s sales and distribution channels: websites, retailers, product catalogues, etc.

A waste of time and a drain on productivity

Time-consuming working methods and tools that prevented teams from having access to a clean and secure database.

Solutions provided by Quable PIM

Quable PIM has enabled the teams at LE MARQUIER to improve productivity by eliminating time-consuming tasks, thereby allowing them to redeploy their time to more rewarding day-to-day tasks.

Safeguarding its premium brand image

Through high-quality, comprehensive product data across all sales channels, as well as an optimised customer and product experience.

Improved collaboration

With the help of a user-friendly, easy-to-use platform featuring intuitive functions and a quick way to contribute.

A customisable solution

Tailored to LE MARQUIER’s needs, and easy to configure in-house without the need for a third-party team.

Quable has enabled Le Marquier to:

• Build a reliable database with consistent, high-quality product information
• Effectively publish information on the brand’s website, marketplaces and retailers’ websites
• Centralise all product data within a single collaborative platform

The Quable PIM is highly regarded by all our business teams for its ultra-connectivity and productivity. Bastien Monet | Head of E-commerce and Digital at LE MARQUIER