Léa Nature

Using PIM to boost omnichannel growth

Léa Nature, a company committed to organic and natural cosmetics and food, manages an extensive product catalogue within its “SME village”, which brings together different brands and teams according to their sectors of activity. With over 5,000 products, the implementation of Quable’s PIM has enabled the company to centralise and optimise data management, thereby facilitating an omnichannel approach and international expansion.

The challenges

Fragmented data

The use of multiple tools and in-house solutions made it difficult to centralise and update data.

Complex omnichannel management

With a variety of channels (e-commerce, marketplaces, drive-through, physical retail), it was difficult to ensure the consistency of product information.

Data quality and governance

The PIM integration revealed gaps, which were rectified through collaborative processes and robust governance (roles, procedures), ensuring quality and compliance for optimal product management and certifications.

Solutions provided by Quable PIM

Quable PIM has enabled Léa Nature’s teams to improve data governance whilst simplifying omnichannel management, resulting in greater productivity.

Data centralisation and consistency

Seamless integration with Copilote ERP (Infologic) enables optimised data management, whilst the DAM system populates product records, supplemented by an in-house tool dedicated to managing visuals.

Process and productivity optimisation

Marketing teams can collaborate effectively on specific files with the support of a dedicated Product Owner, whilst in-house training, backed by resources provided by Quable, facilitates the adoption of the tools within the company.

Support for omnichannel operations

Ensuring data consistency between Magento and the brand’s websites (leanature.com) facilitates their streamlined distribution to marketplaces and pure players, such as Veepee.

Quable has enabled Léa Nature to:

• Improve data governance

An organisation structured around brands with dedicated coordinators for each sector.

• Simplify omnichannel management

Integration of digital channels, click-and-collect, and physical retail within a centralised framework.

• Increase productivity

Intuitive tools and streamlined processes have helped to reduce manual errors.

By using an attribute accompanied by a prompt to obtain an enriched description, we achieve quite impressive results, which saves time. Céline Castex | IT Project Manager at Léa Nature