Using PIM to boost omnichannel growth

The use of multiple tools and in-house solutions made it difficult to centralize and update data.

With a variety of channels (e-commerce, marketplaces, drives, physical distribution), it was difficult to ensure consistency of product information.

The integration of PIM revealed a number of shortcomings, which have been corrected thanks to collaborative processes and solid governance (roles, procedures), guaranteeing quality and compliance for optimum management of products and certifications.

Seamless integration with Copilote ERP (Infologic) enables optimized data management, while the DAM system feeds product data sheets, complemented by an in-house tool dedicated to visual management.

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Marketing teams can collaborate effectively on specific files with the support of a dedicated PO, while in-house training, backed up by Quable-supplied materials, facilitates adoption of the tools within the company.

Data consistency between Magento and brand sites (leanature.com) facilitates simplified distribution to marketplaces and pure players, such as Veepee.