Background
The Liberated Brands group, based in California, distributes 4 brands (Volcom, Spyder, Electric and Captain Fin Co) in the boardsports, surf, kite and snow fashion sectors. With distribution in some fifteen countries and annual sales of 15 million euros, the group needed a solution that would enable it to rapidly distribute its offer across all its sales channels. Liberated Brands therefore chose PIM Quable and its partner Shopify Plus with the ambition of efficiently managing its offer and its multi-market experience.
The issues
Outdated product information management
Product data was stored and exchanged via Excel files, which lacked the robustness needed to manage prices, descriptions, assets...
A lack of order in an international context
Content from the USA was managed via Dropbox hard drives, which led to a lack of organization and professionalism within the group.
Heterogeneous product information and optimized collaboration
Overall team productivity needed to be optimized. Product information was not uniform across the Group's different brands, in the absence of a single technical base.
Solutions from PIM Quable
The PIM Quable and Shopify Plus connectors have enabled Liberated Brands teams to create their own product information , which can be easily managed and distributed across all the group's channels.
Improve team productivity and collaboration
Thanks to an ergonomic, easy-to-use platform, all teams can contribute effectively to the data, whatever their business.
Easy adaptation to regulatory standards
The group quickly complied with the Agec law by importing all traceability data directly into the product data sheet, making it very flexible for our teams.
Onboarding the Group's American branch
The American part of the group has equipped itself with PIM Quable and the Quable x Shopify Plus app, and can now align its product data with Shopify sites.
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