Liberated Brands

Manage and develop your multi-market experience with PIM Quable and Shopify

The Quable PIM and Shopify Plus connector have enabled the Liberated Brands teams to create their own product information, which can be easily managed and distributed across all the group's channels.

Background

The Liberated Brands group, based in California, distributes 4 brands (Volcom, Spyder, Electric and Captain Fin Co) in the boardsports, surf, kite and snow fashion sectors. With distribution in some fifteen countries and annual sales of 15 million euros, the group needed a solution that would enable it to rapidly distribute its offer across all its sales channels. Liberated Brands therefore chose the PIM Quable and its partner Shopify Plus with the ambition of efficiently managing its offer and its multi-market experience.

The issues

Outdated product information management

Product data was stored and exchanged via Excel files, which lacked the robustness needed to manage prices, descriptions, assets...

A lack of order in an international context

Content from the USA was managed via Dropbox hard drives, which led to a lack of organization and professionalism within the group.

Heterogeneous product information and optimized collaboration

Overall team productivity needed to be optimized. Product information was not uniform across the Group's different brands, in the absence of a single technical base.

Solutions provided by Quable PIM

The Quable PIM and Shopify Plus connector have enabled the Liberated Brands teams to create their own product information , which can be easily managed and distributed across all the group's channels.

Improve team productivity and collaboration

Thanks to an ergonomic, easy-to-use platform, all teams can contribute effectively to the data, whatever their business.

Easy adaptation to regulatory standards

The group quickly complied with the Agec law by importing all traceability data directly into the product data sheet, making it very flexible for our teams.

Onboarding the Group's American branch

An American part of the group is equipped with Quable PIM and the Quable x Shopify Plus app and can now align its product data with Shopify sites.

Quable has enabled Liberated Brands to:

• Manage over 20,000 products: across 6 marketplaces and in 15 countries
• Open 8 Shopify sites: and in so doing, standardize the experience by being both a global and a local brand.
• Deploy 4 languages on the PIM: for around 20 users

The teams quickly saw that the PIM project was a real added value rather than an additional workload.. Matthieu Galtie | Digital Manager Europe at Liberated Brands