Product Carbon Footprint

What Is a Product's Carbon Footprint?

A product's carbon footprint measures the total quantity of greenhouse gases (GHGs) emitted throughout its lifecycle, from the extraction of raw materials to its end of life (recycling, disposal, etc.). Expressed in CO2 equivalent, it includes emissions linked to the product's production, transport, use, and disposal.

In marketing and e-commerce, carbon footprint has become a deciding factor for consumers concerned about their environmental impact. Brands use it to communicate transparently (notably through the DPP) about their environmental efforts, via carbon labels or enriched product sheets. For example, a product may display its carbon footprint on its packaging or e-commerce page, allowing customers to compare and favor more sustainable options.