What are cookies on the Internet and why do they matter?

The term cookie is omnipresent in the modern digital world. But what exactly are cookies? They are small data files that websites deposit on your computer or mobile device as you browse.

These tools, which are essential to the efficient operation of the Web, enable us to personalize the user experience by storing browsing preferences.

However, they also raise important questions about digital privacy and personal data protection.

As a Product Information Management (PIM ) and Digital Asset Management (DAM) solution, Quable is at the heart of these challenges, guaranteeing efficient and secure management of product information for over 300 international brands.

To understand the link between our solution and cookies, it's essential to understand how they are defined and how they function in the digital ecosystem.

How do I set cookies?

Defining cookies isn't just a question of technical vocabulary; it's also about understanding their crucial role in today's Internet landscape.

Cookies, which can be classified into different categories, store information such as the user's identifier, language choices, or items added to an online shopping cart. They help to simplify and personalize the relationship between the user and the website.

For brands and manufacturers, cookies are useful for analyzing user behavior, improving the customer experience and targeting marketing campaigns more effectively. 

Quable's PIM solution complements the use of cookies to optimize the consistency and quality of product data across all sales channels, contributing to an enriched, personalized user experience.

What does it mean to accept cookies?

Accepting cookies means giving consent for these small files to be stored and used by the visited site. This process is governed by current legislation, in particular the RGPD (General Data Protection Regulation) and the European Union's ePrivacy Directive.

These regulations ensure that user consent is obtained in an informed, free and unambiguous manner.

Protecting users' rights is essential, and this includes their ability to understand and control how their information is collected and processed. It is therefore essential for companies to respect these rules, by informing users of the use of cookies and asking for their consent.

The Quable PIM solution ensures that all product information managed complies with the required standards of confidentiality and security, while fully respecting users' rights.

What are the 3 types of cookies?

• Session cookies: temporary, they are deleted when the user closes the browser. They are essential for certain aspects of the site to function properly.
• Persistent cookies: these remain on the user's device for a set period of time. They are mainly used to store browsing preferences over the long term.
• Third-party cookies: placed by third-party sites, they are often used for advertising tracking and analysis.

Each type of cookie has a specific function, and together they contribute to a smoother, more personalized browsing experience. Consequently, managing these cookies is an integral part of a mature digital strategy.

By using Quable's PIM , brands can align these strategies with the management of their product data, ensuring a quality user experience, while respecting the security and confidentiality standards demanded by consumers.

Link and complementarity between PIM (Quable) and cookies

The relationship between a PIM like Quable and cookies is fundamentally centered on the user experience. The intelligent use of cookies improves the relevance of product data presented to users.

Quable, with its expertise in product information management, ensures that information is accurate, up to date and effectively drives the customer journey.

So when cookies are used with respect for users' rights and privacy, they become a powerful lever in the implementation of an omnichannel strategy. 

Cookie data enriches insights and decision-making in product information management. It's a synergy that facilitates the seamless, personalized shopping experience that today's customers expect.

CNIL guidelines and calls to action

Cookies are an essential component of today's digital landscape. They play a key role in optimizing the user experience, while raising important issues in terms of digital rights and data protection.

It's essential that users and companies alike are aware of the types of cookies, their uses and the legal obligations that govern them.

The use of PIM Quable is in line with this logic of respect for the user and enhancement of data. It is therefore crucial for brands and manufacturers to work with partners who, like Quable, place the security and protection of personal data at the heart of their business.

For more information on how Quable's PIM solution can help your business, visit our glossary and discover the many facets of effective, responsible product information management.