Product Bundle

What Is a Product Bundle?

A product bundle is a grouping of several references sold together under a single listing or a common identifier. It can take the form of a fixed kit (predefined components), a configurable pack (the buyer chooses from a selection of compatible items), or a promotional bundle created for a seasonal commercial mechanism.

Commercially, bundling is used to increase average order value, simplify the purchase decision for complementary products, and optimize the sell-through of slow-moving references. In a PIM, a bundle must be modeled with explicit links between the grouped listing and each of its components: each item keeps its own attributes, while the bundle has its own editorial fields. The completeness of the listing therefore depends directly on the data quality of its constituent SKUs.