Product Referential

What Is a Product Referential?

A product referential is a centralized database that stores, organizes, and manages all information related to a company's products.

This referential structures product data (references, descriptions, technical attributes, media, etc.) to ensure their consistency, accuracy, and accessibility. It serves as a single source of truth for all sales channels (e-commerce site, marketplaces, printed catalogs, etc.) and internal teams (marketing, logistics, customer service).