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How to deliver the best customer experience in B2B? With Sun City
Charles Delvincourt (Quable), Jean-François Martins, Olivier Zeitoun (Sun City) and Fabrice Pierre share their experiences on how to unify the B2B customer experience throughout the development process of Sun City collections.
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Several topics will be discussed:
- The uniqueness of a B2B and B2B2C business model
- The adaptability of PIM with fashion and textile
- Benefits for employees
- The unification of the customer and product experience through the PIM