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How to deliver the best customer experience in B2B? With Sun City
Charles Delvincourt (Quable), Jean-François Martins, Olivier Zeitoun (Sun City) and Fabrice Pierre share their experiences on how to unify the B2B customer experience throughout the development process of Sun City collections.
Several topics will be discussed:
- The uniqueness of a B2B and B2B2C business model
- The adaptability of PIM with fashion and textile
- Benefits for employees
- The unification of the customer and product experience through the PIM