Product catalog: the complete guide to generating it with Quable PIM

The product catalog is an essential tool for effectively presenting your offer, winning over your customers and supporting your sales teams. Whether printed or digital, it must reflect your brand image and guarantee data accuracy. To avoid errors, duplication and wasted time, there's one solution you need: Quable PIM. 

Product Information Management centralizes and structures your product data, enabling you to automatically generate a customized, multilingual product catalog that's always up to date. This guide explains how you can easily create your catalog from Quable in 4 simple, strategic steps.

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Product catalog: definition

Indispensable for any company, the product catalog brings together the entire sales offering in a practical, accessible format. Whether printed, digital or interactive, it adapts to the needs of different contacts: customers, resellers, sales teams or suppliers. Its mission? Highlight products in a clear and engaging way, integrating detailed descriptions, high-quality visuals, price lists, technical specifications and key arguments.

Beyond its informative function, this medium becomes a genuine sales tool. It highlights new products, organizes product ranges and can even be adapted to specific targets (customer segments, geographic zones, etc.). To maintain its impact, it must remain up-to-date, accurate and in line with the brand's identity.

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Why centralize data in a PIM before creating a product catalog?

Before creating a product catalog, it's essential to have reliable, structured and up-to-date data. This is precisely the role of a PIM (Product Information Management): a solution dedicated to centralizing, managing and enriching product information.

With Quable PIM, you benefit from a single repository for all your product data: descriptions, visuals, technical specifications, sales pitches, marketing information, and so on. This centralized management avoids duplication, errors and obsolete versions. 

Thanks to its advanced functionalities, Quable also facilitates content enrichment (texts, translations, digital assets) and consistent distribution across all channels, whether digital, print, B2B or B2C.

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The 4-step guide to generating a product catalog with Quable PIM

Here's a 4-step guide to generating an effective product catalog with the help of Quable PIM .

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1. Definition of content to be integrated

The first step is to select the products you want to appear in your catalog. 

With Quable PIM, you can intelligently filter your repository according to criteria such as range, collection, season or target market (France, export, trade shows, B2B/B2C, etc.). You are free to integrate your entire offer or a specific selection for one-off use. This targeted preparation enables you to tailor the catalog to your objective and audience.

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2. Product information organization

Once the content has been defined, it's time to structure the information so that it reads smoothly and logically. 

PIM lets you configure the blocks of information to be displayed: product sheets, visuals, technical attributes, marketing descriptions, etc. You can prioritize elements according to your needs (categories, variants, flagship products), and apply different presentation logics according to product families.

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3. Customize graphic layout

The next step is the catalog layout. 

You start with a template (grid, styles, branding) defined beforehand. This model reflects your brand image: colors, typography, visuals, icons... Quable PIM enables seamless integration with DTP tools such as Easyatalog or Pim2catalog for advanced personalization. Whether you're aiming for a printed or digital version, you can adapt the rendering to the end use.

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4. Application of dynamic display rules

Finally, Quable PIM lets you automate the display of information according to context. 

You can, for example, display a specific mention for a country, hide unavailable data, or manage display languages with a single click. These conditional rules are essential to ensure the accuracy of your content. Before generating the final document, you can run simulations to check rendering and avoid errors.

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Automatic catalog generation, distribution and updating

Quable PIM makes catalog production child's play. Once you've finalized your layout and set your rules, a single click generates a ready-to-use PDF. All your content, images and layouts are automatically assembled, for immediate distribution on your print or digital channels.

The major advantage? Real-time updating. As soon as a product changes (price, visual, description), the catalog is generated anew without manual intervention, guaranteeing perfect consistency between your database and your sales materials. Saving time, reducing errors and boosting responsiveness: a decisive advantage in a constantly evolving sales environment.