The dashboard for monitoring product content creation

Coming up with new products, ensuring they meet market demand, creating a prototype and overseeing production are all essential steps. But once these stages are complete, the real challenge begins: getting the product to market.

This first involves creating suitable content to include in the catalogue and distribute via the right channels. This content creation work requires seamless collaboration between teams to avoid the uncertainties that frequently arise at this stage: has the content enrichment work started? When will it begin? What is the estimated timeframe before it goes live? Is the localisation by language and country ready? This is where the dashboard becomes indispensable.

A good dashboard should enable you to monitor content production in real time, check data quality, track task progress and optimise the teams’ work. Discover how a PIM can help you design an effective dashboard, tailored to your specific needs.

Ensuring data quality in the dashboard

Ensuring optimal control over data quality is crucial, particularly in the fashion sector, where online sales are constantly growing. Product Information Management (PIM) plays a vital role in this process by enabling you to monitor the quality of the information created and integrated.

With this tool, it is possible to define quality standards in advance for every piece of data or content associated with a product before it goes live. For example, let’s imagine a summer dress, a very popular seasonal product sold by a major fashion retailer. The company can set specific rules to ensure that certain fields are populated and validated before the product goes live. These fields include essential details such as:

• Detailed product description
• Dimensions
• Materials
• Photos, videos
• Delivery and returns terms
• Available sizes
• Washing instructions
• Combined with other products (cross-selling)
• Manufacturing information

Once this information has been entered and validated in the PIM, it becomes possible to create bespoke dashboards. These provide a clear, real-time overview of data quality, enabling the company to monitor the level of standards achieved.

By using these dashboards, the company can adjust its processes to continuously improve data quality, ensuring a better customer experience and more efficient management of product information.

Monitoring progress and anticipating business deadlines using dashboards

The use of dashboards enables projects to be broken down into milestones and ensures that every deadline is met, whilst providing stakeholders across various projects with the ability to plan ahead.

The principle of completeness

When we talk about the level of completeness of a product listing, we are referring more specifically to the extent to which the various pieces of information required to enrich that listing have been filled in. In other words, completeness is a measure that assesses the progress made in enriching product information. This concept is essential to ensure that each product listing is sufficiently detailed to meet the expectations of customers and search engines.

To monitor the completeness level, you can create a widget on the dashboard. This widget can be broken down according to various criteria such as product range, collection, product category, country, language and many others. Thanks to this visualisation, you can see the completeness rate across different analysis dimensions at a glance, giving you an accurate overview of the status of product information.

A well-designed dashboard not only allows you to track completeness but also to estimate the remaining work for each breakdown, whether it be a specific market, product range or collection. The widget thus becomes a strategic analysis tool, providing a real-time estimate of the progress of data enrichment work. This approach enables better planning of go-live deadlines and optimises the management of priorities within teams.

Organising the day-to-day work of stakeholders

Beyond analysing product data and its completeness rate, a high-performance PIM allows a to-do list widget to be integrated into the dashboard. This type of widget is extremely useful for contributors, as it enables them to view and receive tasks requiring priority directly, whether at an individual or team level. Tasks may vary depending on the nature of the requirements:

• Content to be approved
• Content to be corrected
• New product to be enriched
• Launch of a new product range
• Product sheets to be translated
• And many more tasks besides

This to-do list, automatically managed by the PIM, is a major asset in helping product teams organise their work. It enables them to efficiently plan their working days in the blink of an eye, based on daily reminders that are clearly visible on the dashboard.

These reminders play an important role in optimising workflows and internal processes, thereby facilitating collaboration between the various teams involved in the product sheet enrichment process. Thanks to a well-configured dashboard, the entire enrichment process can be carried out more smoothly, with a clear overview of priorities and deadlines to be met.

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Conclusion

Content production is a crucial challenge for the company, both in terms of organisation and meeting deadlines.

The PIM has therefore been designed to support product teams throughout this complex process. By creating a customised dashboard, you gain access to real-time information, which is essential for optimising production and tracking task progress. Thanks to this dashboard, every contributor and every team finds their day-to-day work simplified, enabling the organisation as a whole to become more efficient.