Background
Founded in 1888 by the famous artist René Lalique, Lalique is today one of the jewels in the crown of French crystal-making. The Maison d'art offers creations in six fields: decorative objects,interior design, jewelry, perfumes,art andhotels & restaurants. All crystal pieces are made in Alsace, France, and sold worldwide. Today, Lalique sells its products in 40 of its own boutiques and resale outlets in 9 countries.
Lalique chose to equip itself with the PIM Quable to fully control its product information and further develop the company's omnichannel strategy.
The issues
ERP referencing difficulties
Numerous disparate files, a lot of Excel work, which led to errors and/or duplication in the referencing.
Lack of collaboration between teams
Employees had little or no communication with each other on the tools previously available to the company.
Lack of control over product listing
Almost non-existent management of product data, and lack of visibility over processes for controlling and validating product information.
Solutions from PIM Quable
PIM Quable has enabled Lalique's teams to centralize data efficiently, giving them real control over product information.
Deploying an ultra-collaborative platform
The adoption of which was smooth thanks to a flexible PIM/DAM tool that was easily accessible to each employee, so that they could work efficiently and independently of teams.
A more fluid data model
A reworked data model to be able to set up simple, clear workflows: much more fluidity and speed in the input of article referencing.
Complete control over product referencing
Thanks to everything that has been developed in terms of dashboards, completeness, attributes, Quable Portal.
Quickly sell anywhere with the Shopify connector
By transferring new product references from Quable to Shopify in a matter of seconds. In this way, 5000 products per Shopify store are managed with the Quable & Shopify Plus connector.
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Unify your product message across all sales channels
Highly Rated and recommended
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