Reducing the time spent on product listing by a factor of four

In the luxury sector, delivering the best product information of the highest quality is an absolute must. For Lalique, the French crystal manufacturer, this priority required comprehensive data control, which was only possible thanks to PIM.

Background

Founded in 1888 by the renowned artist René Lalique, Lalique is today one of the jewels in the crown of French crystalware. The art house offers creations across six sectors: decorative objects, interior design, jewellery, perfumes, art and the hospitality industry. All crystal pieces are manufactured in France, in Alsace, and are sold worldwide. Today, Lalique sells its products in 40 of its own boutiques and retail outlets across nine countries.

Lalique has chosen to implement the Quable PIM to gain full control over its product information and further develop the company’s omnichannel strategy.

The issues

Difficulties with product listing in the ERP

Numerous disparate files and a heavy reliance on Excel, which led to errors and/or duplicates in product listing.

A lack of collaboration between teams

Staff communicated little or not at all with one another using the tools the company previously had at its disposal.

A lack of control over product listing

Product data management was virtually non-existent, and there was a lack of visibility over the processes for checking and validating product information.

The solutions provided by the Quable PIM

The Quable PIM has enabled Lalique’s teams to centralise data effectively, allowing for genuine control and management of product information.

Deploying a highly collaborative platform

Adoption was seamless thanks to a flexible PIM/DAM tool that is easily accessible to every employee, enabling them to work efficiently and independently of other teams.

A more fluid data model

A redesigned data model to subsequently implement simple and clear workflows: much greater fluidity and speed in entering product listings.

Complete control over product listing

Thanks to all the developments made in terms of dashboards, completeness checks, attributes and the Quable Portal.

Sell anywhere, quickly, with the Shopify connector

By transferring new product listings from Quable to Shopify in a matter of seconds. As a result, 5,000 products per Shopify shop are managed using the Quable & Shopify Plus connector.

Quable has enabled Lalique to:

• Enter 30 product listings in 2 hours, whereas without the PIM, this would have taken a whole day.
• Support the brand’s omnichannel strategy with up-to-date information across all sales channels.
• Migrate from an open-source PIM to a SaaS PIM, thereby achieving full autonomy on the platform.

Ultimately, we aim to expand our use of the PIM so that it becomes the go-to tool for our product database. Pascal Lemeunier | Functional Projects Manager at Lalique