Background
Devialet is an acoustic engineering company operating at the intersection of luxury and cutting-edge technology. The company's success is based on a series of radical innovations built into each of its products.
With almost 400 employees, the brand distributes its loudspeakers, headphones and soundbars through its own stores, specialized distributors (FNAC, Boulanger) and smaller independent audiophile retailers.
Devialet has chosen PIM Quable to unify and harmonize its sales pitch, enhancing the customer experience across all its sales channels.
The issues
Unstructured, difficult-to-access data
Complex products with a lot of data, sometimes wrong, incomplete and not the same everywhere. Also, a loss of reliability in data transfer.
A heterogeneous sales pitch
A need to be precise and in line with the sales promise and customer experience, not total mastery of the sales pitch across all channels.
Data distribution problems
Disparate distribution of data between specialist distributors, own-brand retail outlets and independent retailers.
Solutions from PIM Quable
The PIM Quable has enabled Devialet's teams tounify the plurality of its product data by bringing together different business teams: R&D, Product, Marketing, Design...
Create specific distribution channels
So that product data can be matched with distribution network systems, guaranteeing the same customer experience for partners like Devialet.
Create a true operational bible
With PIM, which has become the benchmark for the reliability and quality of all product-related data, used clearly and accurately by all users.
A unified sales pitch
A similar , harmonized product message and sales promise across all channels.
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Divide the time spent on product referencing by 4
Highly Rated and recommended
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