Blanc Cerise

Consistent product information across all sales channels

Blanc Cerise has developed its omnichannel strategy with its website, 5 physical boutiques and corners in department stores (BHV, Galeries Lafayette...). To achieve this, harmonizing product information management was crucial to multiplying digital channels and opening new points of sale.

Background

Created in 2011, Blanc Cerise is a brand created by CTI, a French family business specializing in household linen, with decades of experience serving retailers.

In addition to its resolutely digital footprint, through its initial e-boutique DNA, Blanc Cerise has developed its omnichannel strategy and also has 5 physical boutiques and corners in department stores such as BHV and Galeries Lafayette.

In full expansion, the brand will soon be adding decorative objects in the spirit of the collections.

The issues

Outdated management software

An ERP that needs to be modernized to accelerate business actions and foster collaboration between different teams.

A non-optimized data model

A need to overhaul the data model to optimize the brand's product sheets and provide unified product information.

A lack of digital reinforcement

A real need to reinforce the brand's digital DNA by opening up new web channels and aligning product information with e-commerce as stores open.

Quable PIM solutions

The Quable PIM has enabled Blanc Cerise teams to accelerate and deploy their multi-channel strategy by unifying product information simultaneously across all sales channels.

Perfectly optimized product information

Manage, enrich, update and disseminate product data for all the brand's ranges and SKUs.

Create a cross-functional work process

The implementation of workflows has streamlined the steps involved in enriching and validating product content, from product creation in the ERP to distribution and archiving.

Total team independence

Autonomous platform administration: management of roles and authorizations, workflow administration, fields and attributes.

Quable has enabled Blanc Cerise to:

• Involve 20 employees: To promote fluid exchanges and internal collaboration.
• Manage 1,500 product references: And be ultra-fast on web channels and marketplaces.
• Upload 3000 media : To build up a veritable library of high value-added assets.

The PIM tool has enabled us to control our product information and has been easily adopted by the business lines, with a high level of performance.

Marie Brès | Blanc Cerise E-commerce Manager