Cooperl

A PIM that gathers product data for a cooperative

Working in a cooperative with a supply chain organization is not always easy. However, Cooperl has succeeded in centralizing all product information throughout its food production chain, thanks to PIM.

Background

Founded in 1966, the Cooperl food group specializes in pork and beef production.

‍Operating as a cooperative, Cooperl's 2,950 farmer-members share in the company's capital. Today, Cooperl is organized into sectors covering all links in the production chain, and employing 7,400 people.

Construction of farm buildings, livestock breeding, animal feed, livestock services, slaughtering, cutting, processing and curing, marketing and environment.

The issues

Difficult to centralize data

Because the cooperative is organized into subsidiaries whose products cover the entire production chain, each with its own type of product and associated data.

Tedious data collection

Various internal sources (several ERPs and servers) are involved in data collection, or external sources (supplier files), making standardization of product information complex.

A lack of international fluidity

A presence on 25 industrial sites in France and abroad (Russia, China, Romania, England in particular) anda need to harmonize multilingual dataexchanges with employees and sales channels.

Quable PIM solutions

The Quable PIM has enabled Cooperl's teams to centralize all product information and distribute it uniformly across all the group's subsidiaries.

Developing brands' digital offering

By deploying an e-commerce offering via a merchant site and a presence on marketplaces in the food sector.

Create a new product universe

Build a whole new product universe around data assembled into recipes and batches, thanks to all the media and assets present in the DAM.

Ensure reliable tracking of product data

Ensure traceability of product information throughout the production chain, right up to distribution via web or physical sales channels, whether B2B or B2C.

‍Quable has enabled Cooperl to :

• Deploy 3 languages on the PIM: To promote fluid exchanges and internal collaboration in an international context.
• Manage 30,000 product references: To effectively deploy your digital and e-commerce strategies.
• 9 subsidiaries working together: Through transversal functions and international markets.

The DAM has become Cooperl's media referent, and PIM has really taken on an exponential dimension within the group.

Charles Simon | Application and PIM Manager at Cooperl