De Neuville

Divide time spent on window displays by 4

De Neuville's main objective with PIM was to considerably reduce its Time-to-Market, by solving its problems of seasonality, disparity in data sources and lack of collaboration.

Background

Founded in 1884, De Neuville is a French brand producing and selling chocolates and sweets, both online and in over 160 boutiques in France.

With over 6,000 references, 250 employees and franchisees, the brand generates sales of 28 million euros across its entire network.

The brand has embarked on the PIM project in order to centralize its product information at key moments in its business.

The issues

Disparate data sources

Product data from multiple sources (excel files, ERP, etc.) and processed independently by each company department.

Lack of collaboration within a single solution

A need to unite teams within a solution offering a collaborative process so as to work together on marketing, technical, packaging, batch, recipe and ingredient descriptions.

A business disrupted by seasonality

Our business is highly dependent on seasonality (end-of-year holidays, Easter, etc.), and our workload is increasing as we renew our product catalog.

Quable PIM solutions

The PIM solution has enabled the De Neuville teams to considerably reduce time-to-Market in the run-up to key business moments.

Greater team independence

Each division (Product, Marketing...) has become independent and can work without needing to know what the others are doing.

Gaining a complete human resource

The person dedicated to integrating article data into the systems has been able to reallocate her time to higher value-added activities.

Optimizing the omnichannel customer experience

Simultaneously distribute product information across all the brand's sales channels to consolidate the omnichannel customer experience.

Full ecosystem integration

Easy interoperability with all applications, and in particular with the POS system: EAN code generation, barcode printing...

‍Quable has enabled De Neuville to :

• Increase productivity and efficiency: And serenely absorb the high pace of activity imposed by busy periods.
• Building a teamwork method: To be able to streamline all stages of product data enrichment.
• Reduce time-to-market: To ensure the success of each highlight and unveil the new product catalog ahead of the competition.

It's been a real time-saver not to have to chase after information, and to be able to access product information from anywhere, very quickly, which is distributed across all our systems.

Maxime Piot | Chief Information Officer De Neuville