Background
A French luggage brand founded in 1946, Desley has been known worldwide for over 70 years and is present in more than 110 countries.
Suitcases, bags, backpacks, panniers... the brand accompanies travelers through the 6000 points of sale in which it is distributed and thanks to its 800 employees around the world.
With over 1,800 references in its product catalog, the brand's priority with the PIMThe brand's priority is to create harmony around its product information in order to optimize its international business.
The issues
A complex international context
Marketing strategies are decided independently by each market, and international teams have their own tools and working methodologies, with little collaboration between them.
Non-unified information
Many disparities and a lack of harmony in product data and information: product catalogs for each country with their own ranges and exceptions, and data models that differ from country to country.
A lack of dedicated product support
No product platform that can be used as a reference support for partners and distributors, and therefore no product catalog generation process accessible in the same place for all countries.
Solutions from PIM Quable
Quable's PIM solution has enabled Delsey's teams to create a single environment for unifying product information and boosting international business performance.
Centralized multilingual information
All product information is located in the same place, within the same tool, while determining a single data model.
Total collaboration in an international context
International, remote teams collaborate harmoniously thanks to a solution whose interface is available in the language of each contributor.
A virtuous product portal for the business ecosystem
A mini-site that has become the reference point for the brand's partners and distributors, enabling them to quickly generate PDF catalogs for all countries in one place.
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Product data quality to unite teams
Highly Rated and recommended
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