Delsey

A PIM to harmonize product information internationally

Delsey has succeeded in standardizing its product data across its 6,000 sales outlets worldwide (more than 110 countries). Such harmonization at an international level was a priority to optimize its business abroad.

Background

A French luggage brand founded in 1946, Desley has been known worldwide for over 70 years and is present in more than 110 countries.

Suitcases, bags, backpacks, panniers... the brand accompanies travelers through the 6000 points of sale in which it is distributed and thanks to its 800 employees around the world.

With over 1,800 references in its product catalog, the brand's priority is to use the PIMto create harmony around its product information in order to optimize its international business.

The issues

A complex international context

Marketing strategies are decided independently by each market, and international teams have their own tools and working methodologies, with little collaboration between them.

Non-unified information

Many disparities and a lack of harmony in product data and information: product catalogs for each country with their own ranges and exceptions, and data models that differ from country to country.

A lack of dedicated product support

No product platform that can be used as a reference support for partners and distributors, and therefore no product catalog generation process accessible in the same place for all countries.

Quable PIM solutions

Quable's PIM solution has enabled Delsey's teams to create a single environment for unifying product information and boosting international business performance.

Centralized multilingual information

All product information is located in the same place, within the same tool, while determining a single data model.

Total collaboration in an international context

International, remote teams collaborate harmoniously thanks to a solution whose interface is available in the language of each contributor.

A virtuous product portal for the business ecosystem

A mini-site that has become the reference point for the brand's partners and distributors, enabling them to quickly generate PDF catalogs for all countries in one place.

Quable has enabled Delsey to :

• Deploy 9 languages: On the PIM interface to adapt to each contributor.
• Upload 25,000 photos: And to manage a veritable media library.
• 27 PIM users working together: On a single reference medium for the brand.

PIM has come to help us in the digital management of our product data to boost our international business.

Pascal Masuyer | Web Developer at Delsey