Eureden

Eureden structures its product data and prepares for B2B e-commerce with Quable PIM

Background

Eureden is a Breton agricultural and agri-food cooperative, active in B2C and B2B channels. With over 200 retail outlets, an e-commerce business in full transformation, and a dense product offering (250,000 SKUs), Eureden faced a major challenge: to centralize and ensure the reliability of its product data.

‍Information was scattered between several systems: an ERP, an old PIM used by a subsidiary, visuals stored in different places... The result: a significant loss of time, duplication of data entry, difficult collaboration between marketing and e-commerce teams.

‍To streamline these processes and prepare for the transition from a showcase site to a transactional e-commerce site, Eureden chose the Quable PIM , with support from Synolia.

‍The issues

Data silos and a lack of coordination

Marketing and e-commerce were working separately, with unshared databases, heterogeneously stored visuals, and redundant manual data entry.

Tools ill-suited to e-commerce growth

With an evolving e-commerce site and a B2B project in the pipeline, the existing tools were unable to efficiently manage the growing volume of data or structure product flows.

Complex exchanges with suppliers

The absence of a single repository prevented smooth communication with suppliers, which slowed down the integration of visuals and product data into marketing materials.

Quable PIM solutions

Eureden centralizes 250,000 product references with Quable PIM, connects to Adobe Commerce, structures its data and optimizes its media via a high-performance DAM.

An ecosystem adapted to the diversity of channels

Thanks to its integration with Magento (Adobe Commerce), the PIM now feeds the e-commerce site, with planned connections to B2C stores and future B2B channels. The parameterized brand portal will also enable better communication between internal and external entities.

Intelligent volume management

With 250,000 SKUs to manage, the robustness of the solution was essential. The PIM enables structured data management thanks to a data model defined during workshops led by Synolia, including specific matrices for each product typology.

A high-performance DAM at the heart of the organization

The power of the Quable DAM was a decisive factor in our choice of solution. All media is now centralized, categorized and easily accessible by teams, improving media quality and productivity.

Quable has enabled Eureden to :

• Structure the management of 250,000 products
• Distribute products through digital and physical channels, B2C and B2B
• Open up collaboration within the company

Quable's user-friendly interface has made the tool accessible to everyone without complex training. What used to be time-consuming and error-prone is now fluid, collaborative and well-organized.

Jean-Jacques Urien | DataSteward at Eureden