Gémo

A PIM to bring products online at high speed

Fashion is a fast-paced industry. In response to the seasonal nature of this business, the Gémo brand aimed to put its products online as quickly as possible, with reliable, up-to-date product information.

Background

Part of the Eram group, Gémo is a footwear and clothing brand that has been operating in France and abroad since 1991, with over 440 stores.

For men, women and children, the brand's products are sold online and in physical outlets, thanks to its 4,000 employees, who totaled sales of 840 million euros in 2019.

The implementation of PIM has enabled Gémo to seamlessly create and enrich product information to boost online sales.

The issues

Lack of capitalization of product marketing data

The tools in place (Back and Front) don't allow content to be contributed and distributed to the various sales channels or internally.

No media management tool

Lack of a solution to create, manage and enrich product data and the media library (photos, videos, technical data sheets, etc.) in a consistent way for the various business lines.

Slower international expansion

No tools for multilingual translation of content, and autonomous access for distributors and in-house teams, preventing the sharing and dissemination of product information.

Quable PIM solutions

The PIM solution has enabled Gémo's teams to create and enrich product data and information with the aim of streamlining and boosting online sales.

Reliable, up-to-date information

Create and enrich product information, seamlessly, to bring more information to consumers and improve the customer experience.

Coping with the pace of business

Smooth out the workload (product information enrichment activities) for teams linked to the continuous renewal of the product catalog, due to the frantic pace of fashion-related activity.

Preparing for international deployment

Thanks to the translation of product data sheets directly from the PIM and automated integration with the Proximis tool, new products can be put online at high speed.

Quable has enabled Gémo to :

• Manage 91,000 product references : Quickly and easily, in a unique environment.
• Control 220GB of media : Thanks to a truly collaborative library.
• Anticipate the addition of 17,000 product references : Every year, in an easy way to reduce time-to-market.

Thanks to PIM, we've really been able to get our products online at high speed.

Cédric Le Mer | Digital & Omnichannel Project Manager at Gémo