The PIM: the nerve centre of the marketing organisation

To meet the challenges of an omnichannel distribution strategy, high volumes and a fast-paced online launch schedule, the Jennyfer ready-to-wear brand has managed to get its products online within 24 hours, compared to a week previously without the PIM.

Background

Founded in 1985, Jennyfer is a French ready-to-wear brand that manufactures and sells its products online, in over 200 shops in France and 100 internationally.

With over 10,000 SKUs per year, the brand’s priority – thanks to the Quable PIM – is to get its products online as quickly as possible in order to reduce time-to-market.

The challenges

An out-of-date product database

Titles, descriptions, images and classifications were not kept up to date, which could lead to errors and disrupt the brand’s communication with its customers.

No collaboration process

Product information involved various departments and roles (Purchasing, Photography Studio, Marketing, E-commerce) which did not collaborate effectively and whose communication was not seamless.

A fast-paced business

A business heavily dependent on changing rhythms (end-of-year festivities, sales, seasonal launches, capsule collections, etc.), leading to a heavy workload during these periods.

Solutions provided by Quable PIM

The PIM solution has enabled Jennyfer’s teams to streamline workflows and collaboration processes, even during peak business periods.

Ensuring catalogue quality

Media transfer is reliable and automated to ensure the highest quality of product listings.

Optimising contributors’ time

The PIM requires very little internal coordination; everything integrates seamlessly. Thanks to the workflows, everyone knows what they need to do, how and when.

A streamlined process

No products are missed, and the entire product range is launched onto the market seven times faster than before, without the PIM.

Quable has enabled Jennyfer to:

• Reduce time-to-market by a factor of seven: a product is launched online within 24 hours, compared with a week previously, before the PIM was in place.
• Manage over 300 SKUs per week by organising their data and ensuring automatic distribution.
• Manage 12 distribution channels to operate internationally and across all channels.

A sign of the PIM’s success? I’m much less in demand; everything is running perfectly.| IT and Digital Director at Jennyfer