Background
Founded in 1985, Jennyfer is a French ready-to-wear brand that manufactures and sells its products online, in over 200 boutiques in France and 100 internationally.
With more than 10,000 product references per year, the brand's priority with Quable is to bring its products online as quickly as possible to reduce time-to-market. PIM Quable, the brand's priority is to get its products online as quickly as possible, to reduce time-to-market.
The issues
An unmaintained product repository
Titles, descriptions, images and classifications were not kept up to date, leading to errors and disrupting the brand's communication with its customers.
No collaborative process
The information produced required different departments and professions (Purchasing, Photo Studio, Marketing, E-commerce) to work together, and exchanges between them were not fluid.
A fast-paced business
An activity strongly linked to changes in pace (end-of-year holidays, sales, season launches, capsule collections... etc.) leading to an overload of work during these periods.
Solutions from PIM Quable
The PIM solution has enabled Jennyfer's teams to streamline workflows and collaboration processes, even during peak business periods.
Reliable catalog quality
Media transmission is reliable and automated to guarantee optimum quality of product sheets.
Optimizing contributors' time
PIM requires very little in-house effort, and everything can be easily plugged in. Thanks to workflows, everyone knows what needs to be done, how and when.
A smoother process
No product is missed, and the entire offering is brought to market 7 times faster than before, without PIM.
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A PIM to bring products online at high speed
Highly Rated and recommended
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