Background
Morel Diffusion is a family business, founded in 1919, specialized in the production and research of Cyclamen. Located in Fréjus, with an international clientele, it was recently acquired by EVOLEM, an investment fund, for a transformation from SME to ETI and an external growth strategy.
The issues
Scattered files
The scattering of files between different systems makes it difficult to centralize data for 350 product references.
Managing 8 languages
Multilingual management represented an excessive workload, making it impossible to keep product information up to date.
Fragmented information distribution
Product information was inconsistent across different channels, affecting the quality of data shared with partners, customers and distributors.
Solutions from PIM Quable
PIM Quable has enabled Morel Diffusion's teams to improve productivity by centralizing product information, enabling it to be distributed on the brand's website and in several languages.
Brand Portal
The Quable solution was chosen after a benchmark comparing several solutions. It stood out thanks to its brand portal, which provides up-to-date information even when the website is not updated.
Shopify connector
The intuitive interface and Shopify connector were decisive factors in making a choice in line with Morel Diffusion's long-term vision.
International development
PIM Quable features multi-language capabilities, enabling product data to be translated to reach the desired market.
Qualitative data to enhance a premium brand image
Highly Rated and recommended
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