Morel Diffusion

International development

The Quable PIM enables the Morel Diffusion teams to develop their business internationally and organize the distribution of their products.

Background

Morel Diffusion is a family business, founded in 1919, specialized in the production and research of Cyclamen. Located in Fréjus, with an international clientele, it was recently acquired by EVOLEM, an investment fund, for a transformation from SME to ETI and an external growth strategy.

The issues

Scattered files

The scattering of files between different systems makes it difficult to centralize data for 350 product references.

Managing 8 languages

Multilingual management represented an excessive workload, making it impossible to keep product information up to date.

Fragmented information distribution

Product information was inconsistent across different channels, affecting the quality of data shared with partners, customers and distributors.

Quable PIM solutions

The Quable PIM has enabled the Morel Diffusion teams to improve productivity by centralizing product information, enabling it to be distributed on the brand's website and in several languages.

Brand Portal

The Quable solution was chosen after a benchmark comparing several solutions. It stood out thanks to its brand portal, which provides up-to-date information even when the website is not updated.

Shopify connector

The intuitive interface and Shopify connector were decisive factors in making a choice in line with Morel Diffusion's long-term vision.

International development

The Quable PIM features multi-language capabilities, enabling product data to be translated to reach the desired market.

Quable has enabled Morel Diffusion to :

• Centralize data: Ensuring consistent, up-to-date data quality for all sales and distribution channels
• Save time and increase productivity: Data centralization has made it faster and easier to manage visuals and product attributes, increasing productivity and reducing manual errors.
• Disseminate information quickly and efficiently: Morel Diffusion can now distribute product information to customers, distributors and growers in 8 supported languages

Morel Diffusion operates in an industry with very little digitalization. But this internal project, with external distribution, lays the groundwork for a longer-term digitalization strategy.

Sophie Dyrlund | Digital Project Manager at Morel Diffusion