Sames

Centralisation and performance of Sames products

The PIM enables centralisation, standardisation and real-time access to product data for all teams and across all channels.

Background

Sames is a company specialising in equipment and services for the application of liquid and powder paints, adhesives and sealants to protect and enhance surfaces. Operating in an international context, with a diverse product range and content distributed across multiple channels, managing product information was a real challenge.

To optimise the visibility of its products, improve data management and standardise the distribution of information, Sames chose the Quable PIM as its central information management solution. The PIM was implemented with the expertise of Axome, which supported Sames throughout all phases of the project: building the data model with product line managers, integration with existing tools, data migration, setting up workflows and training teams.

The issues

Scattered data

Product information was stored across several systems (ERP, CMS, R&D tools, PowerPoint presentations, catalogues), making it cumbersome to manage and leading to data discrepancies between the various platforms.

A lack of transparency and efficiency

The absence of a single repository led to duplication of tasks (manual entry, updating and translation of data across multiple platforms) and a lack of visibility across the entire product range.

Discrepancies in data communication

Product information varied across different media (website, catalogues, printed product sheets), which undermined the consistency and reliability of the data for customers and partners.

Solutions provided by Quable’s PIM

Thanks to the implementation of the PIM, all product data is now centralised, standardised and accessible in real time by teams across all channels.

Optimised multi-channel distribution with advanced tools

The PIM ensures seamless synchronisation of information between the website, catalogues and printed product sheets. Thanks to advanced search functions and dashboards, Sames benefits from more efficient data management, guaranteeing consistent and up-to-date communication across all channels.

Enhanced collaboration through better data organisation

Quable’s user-friendly interface has facilitated adoption of the tool, structured the management of roles and responsibilities within the marketing department, and strengthened collaboration between teams and partners. Thanks to the DAM and tags, file classification has been optimised, offering quick and intuitive access to information, whilst ensuring greater visibility and transparency in the process of creating and updating product sheets.

Simplified international roll-out with AI and automation

With integrated language management, Sames can now manage over 4,000 product listings translated into 15 languages. AI and automated completions help speed up the structuring of product listings, ensuring efficient and consistent distribution across international markets.

Quable has enabled Sames to:

• Optimised management: of over 400 products and 4,000 SKUs
• Seamless access to information for over 40 users
• Consistent distribution: data in 15 languages across three communication channels
• Manage 12 distribution channels to operate internationally and via an omnichannel approach.

The PIM has enabled the redefinition of roles and responsibilities regarding product data management within the Marketing department. Furthermore, Quable’s user-friendly interface has greatly fostered internal adoption of the tool, facilitating smoother communication between teams.  Emmanuelle Bouveret | Digital Project Manager at Sames